21 year old multi-instrumentalist Oli Fox brings us his debut release with the single Cruel via FutureKind. The newcomer hailing from Essex, UK began his music journey by learning drums as a teenager before picking up guitar and working on his vocals. Seizing every opportunity to write and perform with other musicians he was quickly noticed, leading to studio sessions with the likes of Kid Harpoon and Jimmy Hogarth before signing a publishing deal with Stellar Songs.
With his first offering he’s received acclaim from tastemakers and radio support from the BBC. Co-produced by Jamie Hartman and The 23rd – whose production credits include James Bay, Rag n Bone Man and Sigrid – Cruel demonstrates Oli Fox’s songwriting panache, blending just enough hook with restrained maturity. A driving rhythmic bedrock of warm bass contrasts cutting guitar tones as Sam Smith style vocal work rounds off the sound. With similar material lined up for release in the near future, we expect this new artist to go from strength to strength and beyond.
Listen to Cruel below
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