INTERVIEW: Alternative rock diva Apricity

Please introduce us to Apricity? Apart from yourself, who else is involved in your project and what is your philosophy or approach to the music you create and play live? 

Thank you for having me . I’m an alternative rock-pop singer Scottish born – now living in Canada   Music is such a driving force for me daily.  I am happy to share some of my adventure with you.  

I have had the opportunity to work with some great well-known people in the industry. From the songwriter, Greg Critchley, to my producer, TOM MCKAY, my engineer, VICTOR FLORENCIA, and Phil Dimetro who does my mastering. Ben Healey had played some amazing guitar on the tune and Rique  Franks is always a pleasure to work on backup vocals with.  I’ve also been lucky to have Davide DiRenzo, who is one of the best drummers in Canada play on all my tracks

How have the artists you’ve interacted with or the music you love influenced the way you release or consume music today? 

I definitely have been influenced with the 80s and 90s music. Artists like Kate Bush with strong stage presence in a very storytelling manner which to me is what the song is about. Continuing to tell stories in songs is a representation of what has impacted my sound

Watch the music video for All My Lies below

You are originally from Scotland. Can you tell us about your experiences there in the musical field before relocating to Canada? 

As a youngster, I was in school of the arts-dance-acting. I performed on stage at many local events and a lot of larger venues along with quite a few TV shows.  This all started at the age of 5.  I grew to love performing and being in front of an audience. I had a large mirror in my bedroom where I used to practice with a hairbrush as a microphone

Would you say that life in Ontario has influenced the music you create at all? 

I wouldn’t necessarily say Ontario… I have been influenced my whole life by so many different artists and bands from all over the world at a young age

Please tell us about your latest single ‘Allison Wonderland’ and its colorful video. 

The song was written by Greg Critchley whose material is always a source of inspiration. 

Allison Wonderland tells the story of a girl who is trapped in the depressing reality of her failing relationship.  To substitute this reality, she has created her own world (Wonderland) where everything is perfect and fantastical. We find out later however that the inevitable truth remains with her, that even in this wonderland of her own creation, she can’t fully escape her depression.

Watch the music video for Allison Wonderland below

What would you say are your dreams or goals as an artist? 

I want my music to be heard globally. I also want to be able to perform as much as possible all over the world. Not too much to dream! However, these are very achievable things depending on how you yourself -measure your goals.

How do you find balance between your day job and your music career? 

This is definitely a difficult thing to do, and requires a lot of planning on both sides. Time management and dedication are definitely key.

Things can be difficult for indie artists. How important is it for an artist nowadays to have a good manager, publisher or publicist? Are you working with a team in these areas today? 

I’m finding that marketing is such a huge part of this industry so it is definitely key to have a good publicist, but also do your own part by trying to reach your audience and get yourself out there. Absolutely necessary to have a good team on board and I have had the pleasure of working with some fabulous publicists and having both guidance and opportunity because of this. I am currently working with Shameless Promotion PR, who has brought this music to press and radio outlets in dozens of countries around the world. 

Which artists, who are actively making music today, do you find inspiring or just recommended listening? 

There are so many amazing artists and bands out there. One thing I like to do weekly is search for those hidden gems that perhaps aren’t in the media spotlight or radio spotlight.  Really anyone who’s out there putting out music is inspiring because it takes a lot of work and dedication.

What are you planning for Apricity in the near future / over the next year?

It is obviously good to have a plan… But I also just take one day at a time and I am grateful for the opportunities that I have had and then I’m currently working on. We are working on finishing an EP, and performing overseas is definitely something we aim to do in the near future. Also, please give me a follow on social media, and I look forward to performing for you! https://linktr.ee/apricityofficialmusic

Watch the music video for The Fear below

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