New music video from MUNGMUNG

Hailing from Sydney, MUNGMUNG is a rising independent hip hop artist whose sonic palette draws influences from a diverse array of genres, including hip hop, R&B, soul, and alternative pop. With inspirations ranging from industry giants like Tyler, The Creator and Kanye West to trailblazing icons such as Missy Elliott and Lauryn Hill, MUNGMUNG crafts a sound that’s uniquely her own.

Her latest release, the single “Internet Friends,” serves as the perfect introduction to MUNGMUNG’s innovative musical approach. The track spins a punchy alternative hip hop outing that showcases her slick vocal flows and knack for crafting infectious hooks. Set against a dynamic instrumental backdrop driven by a relentless pounding beat, MUNGMUNG’s razor-sharp vocal delivery cuts through with biting lyricism. “Internet Friends” takes a critical stance on the contemporary phenomenon of internet friendships and the pursuit of virtual popularity. The resounding chorus, “I’m not cool, I’m not cool, I’m not cool, coz I ain’t got no friends on the internet,” captures the song’s central theme, reflecting the artist’s insightful commentary on the culture of online validation.

Complementing the single is a visually striking music video directed by Jordan Mung, brought to life through the collaborative efforts of a talented team. The video serves as a poignant visual companion to the song’s message, offering a thought-provoking exploration of the detrimental effects of the internet on self-esteem and human connection. As MUNGMUNG’s lyrics dissect the facade of internet friendships, the visuals echo these sentiments, resulting in a spectacular alignment of sonic and visual storytelling.

MUNGMUNG’s artistic prowess extends beyond her music, as evidenced by her debut record titled Boujee Bby, released in June. The album’s concept has even inspired her first-ever fashion drop under the moniker YELLOWGIRL. This unique fusion of music and fashion speaks to MUNGMUNG’s multidimensional creative vision, revealing her ability to create immersive experiences.

With upcoming appearances at prominent events like the Sydney Fringe Festival 2023, Museum of Sydney and the Heaps Gay Street Party, she’s set to leave a lasting mark on the live music scene. These performances provide an opportunity for audiences to witness the raw energy and magnetic stage presence that MUNGMUNG brings to her live shows, an experience that undoubtedly amplifies the impact of her thought-provoking and socially relevant tracks.

Through her music and visuals, she encourages listeners to reflect on the authenticity of their online interactions and the true value of human connection. MUNGMUNG’s fearless exploration of contemporary themes, combined with her distinctive musical style, confirms her position as an artist to watch in the ever-evolving world of alternative hip hop music.

Commenting on the single, she shares, “I wrote the track when I was 16, really introspective and pondering on what I felt, what people around me felt when it came to use of the web. There is definitely an effect on impressionable young people. I ensured to deep dive into the negative feelings in this track because it was a stress reliever to get all that out, pen to paper. Despite there being no resolution in the track, I hope it can be a conversation starter and help people gain perspective on themselves, as I did when creating ‘Internet Friends’. We are all worth more than the numbers, the likes and the comments, people!”

Watch the music video for Internet Friends below

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