Experimental Electronic from Personal Use

Coming out of Milan, an artist who’s spent over two decades experimenting on the fringes of music and visual art is Alberto Roveroni. Now working under the alias Personal Use, he’s journeyed from England to Norway, France to Italy, all in pursuit of a sonic vision that floats across genres and embraces the ethereal. After years dedicated to producing for other musicians, Roveroni has emerged from the shadows to share his own sonic vision with the world.

Personal Use’s music is an emotional voyage, an intricate blend of electronic, ambient and cinematic elements. His inspirations, ranging from the visionary Brian Eno to contemporary pioneers like Max Cooper and Jon Hopkins, shape a sound that’s entirely unique.

A New Era, Personal Use’s aptly titled debut album, presents a nine-track masterpiece that invites listeners into his innovative world of alternative pop. The record opens with “L,” an ambient soundscape that gently ushers the audience into the otherworldly sphere of Personal Use.

Whispers of instrumentation adorn a lush, textural landscape and delicate piano notes gracefully dance through the sonic tapestry, joined by the gentle shuffle of drums, slipping the listener into a blissful, dreamlike state before the pounding beat of second track “Personal Use” enters. Featured artist Enrico Negro’s haunting voice flutters above a moody march of rhythm, intensified by bold piano bass notes on a song that rumbles with brooding energy and soaring melodic leads.

“We Knew It Would Happen” shimmers with sparse synth tones and subtle key flourishes, offering a dynamic interlude within the album. Each track is a piece of a larger puzzle, contributing to the tapestry of sound and emotion that defines the record. The album’s title track, “A New Era,” drives with buzzing synths that create an atmospheric tension. They rattle over an immersive tapestry of sound, propelled by a relentless beat.

The album concludes with the eerie plucked tones of “Lullaby,” crafting a mysterious atmosphere that you can’t help but be drawn into. Rising with a gently clicking beat and vibrant piano flourishes, it’s another enchanting instrumental outing that perfectly closes with highly enjoyable and entirely original debut album.

Listen to A New Era below