Josef Lamercier links with Reuben Vincent

Josef Lamercier is an artist renowned for his songwriting panache and unique artistic vision which is demonstrated by an impressive track record, co-writing hits like “Fuego” featuring Tyler, The Creator and contributing to projects with artists such as Dua Saleh, Kyle Dion and Elijah Waters. His knack for crafting meaningful and impactful songs has earned him recognition and acclaim in the industry.

Based in Charlotte, with roots tracing back to West Africa, rapper and producer Reuben Vincent is no stranger to the power of lyrics and wordplay. His music balances reflection and awareness setting him apart as a special talent in the industry. In 2021, Reuben Vincent’s talent led him to ink a deal with Roc Nation, Jay-Z’s renowned imprint, a significant milestone in his shining career.

Their collaboration on the single “Pray On It” is a stunning showcase of their sonic chemistry and a superb example of music’s capacity to inspire and uplift. The track blends alternative pop, hip hop vibes, and indie R&B aesthetics, resulting in a unique and compelling sound.

“Pray On It” opens with an ethereal chorus of vocals, setting a contemplative tone as delicate instrumental elements, including flute and piano flutter below. When the beat kicks in, Reuben Vincent’s slick flow takes flight, delivering razor-sharp verses filled with energy and profound lyricism.

Josef Lamercier’s vocals gracefully dance above the beat, creating a balance between the two artists. They trade verses, each offering a distinct perspective and adding dynamic charm to the track. Niko Oroc’s contribution to the track elevates it even further, infusing it with a mesmerising quality. The instrumentation, led by blissful elements and a smooth, snapping beat, creates a lush sonic landscape that completely wraps the listener.

Josef Lamercier penned these heartfelt lyrics during a challenging period when he was facing homelessness. The lyrics convey a sense of vulnerability, resilience, and the importance of having faith in difficult times. Through “Pray On It,” Josef Lamercier and Reuben Vincent invite us on a journey of strength, triumph, and transformation, delivered via an entirely enjoyable and highly original sound.

Listen to Pray On It below