Avatari is the artistic banner of artist Ari Welkom, whose solo project distils the power of modern anthemic indie rock into his own unique sound. Ari’s journey in the music scene has been diverse, with years spent leading bands in Los Angeles, touring nationally and playing major festivals such as Outside Lands, Bonnaroo, Life is Beautiful and SXSW.
His musical footprint extends to primetime TV shows, with his songs featuring in series like Startup and Absentia. More recently, Ari focused his creative energies into Avatari, seeking a sound that would authentically capture his artistic expression. The result is a collection of songs that blend epic pop hooks, grooves and a gritty rock edge, exploring themes of freedom, redemption and empowerment.
With a focus on documenting his personal journey through darkness into the light, his music shines with a spiritual connection that’s struck a chord with listeners around the world. In he made a compelling debut with the single “Raised at Night,” followed by a series of well-received tracks over the last three years.
Now, Avatari brings his latest release, “Holidaze,” marking his first foray into the Christmas-themed musical world. The opening notes of “Holidaze” serve jangly guitar tones riding the crash of splashing drums and crunchy chords, setting up an epic indie rock soundscape.
The arrangement dips down to make way for Ari’s smooth vocal leads take flight, delivering heartfelt lyricism that covers the more poignant aspects of the holiday season. Recounting the story of a character who’s lost his way, becoming disconnected from life, family and self, the song threads the underlying message that it’s never too late to come home for the holidays.
Full of rousing melodic leads and sing-along vocal lines, backed by an energising indie rock arrangement, “Holidaze” serves up a meaningful Christmas song that’s at once catchy and thought-provoking. As Avatari continues to explore spirituality and personal growth through the lens of his sonic output, we can’t wait to see what he’s got in store for 2024 and beyond.
Listen to Holidaze below
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