Coming out of the Los Angeles music scene, newcomer ARO is an artist with a unique voice, delivering a sonic output that echos her nomadic upbringing and artistic evolution. Her early years were marked by constant relocations, finding significant formative moments in Pennsylvania and her pursuit of art and design education in Philadelphia. Today, her musical endeavours serve as a powerful vessel for exploring her inner world and navigating themes of mental health, with music acting as the transformative catalyst.
ARO’s musical identity is a fusion of alternative pop subgenres, where electronic pop collides with R&B, tinges of hip hop and more recently, a focus on rock. Her creative DNA bears the imprints of artists who have inspired her, including luminaries like Halsey, Banks, Bishop Briggs, Lorde, Verite, Lana Del Rey and King Princess.
The introduction of ARO to the musical stage occurred last year with her debut single, “Let Me Go.” Following her first effort, her sophomore single, “I Fall In Love Too Many Times,” continued the journey of sonic exploration with a confessional alternative pop piece with R&B undertones.
Now she strides into the new year with a brand new release, bringing us her third single titled “Crazy,” an alternative pop jam cut with rock vibes. Led by ARO’s compelling lead voice and backed by grooving rhythm and gritty guitars, “Crazy” sees ARO channel her confidence into an anthemic and powerful sound.
With a context directed towards those who’ve outgrown their surroundings, “Crazy” takes a cheeky pop at outdated, gendered expectations of women entering adulthood, with ARO’s profound lyricism compounded by the crunchy arrangement to deliver a sound and message that really hits home. Opened by the soft plucks of guitar, the restrained taps of drums joins her vocals to craft a sense of anticipation before the song launches into an epic chorus packed with instantly memorable hooks and invigorating instrumentation.
Building to a resounding crescendo, a slick guitar solo caps the finale on this unforgettable musical experience, perfectly packaged in a two and a half minutes dose of ARO’s stunning sonic vision. Produced by AWOLNATION’s Kenny Carkeet, the track signifies ARO’s bold pivot into a more rock oriented and alternative approach to bringing her sonic vision alive and we can’t wait to see what else this new directed has in store.
Watch the music video for Crazy below
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