Coming out of North London, newcomer RuBe is a 19-year-old singer-songwriter arriving with talent, passion and purpose. Since the age of 6, RuBe has been surrounded by music and her journey serves as a heartfelt endeavour influenced by the people closest to her.
Inspired by the profound connections with friends and family, RuBe draws significant inspiration from her younger brother who has Down’s Syndrome. In a meaningful way to raise awareness about the condition, her first three releases formed a trilogy dedicated to him. As a piano-playing storyteller, RuBe channels her emotions into compositions that traverse styles, from melancholic acoustic pop to the uptempo energy of drum and bass.
In March last year she made her introduction with her debut single titled “TRYING,” she dropped a further three singles throughout 2023, winning over fans and tastemakers alike. Her impact has seen her secure her a Top Ten spot in the Song Academy Young Writers 2023 competition while BBC Introducing has consistently championed her, dubbing her as a One to Watch Artist.
Having started off her second trilogy of songs with “Over Again” last September, the new series of songs is called ‘Daughter’s Trilogy,’ presenting the complex context of living with a mother grappling with mental illness, exploring the emotional tug of war between the desire to break free and the fear of abandoning familial ties. Now she brings us the second in the trio of releases with her brand new single titled “Set Me Free,” a song that sees RuBe lean even further into the dance pop inspired side of her sound.
Started off with soft synth tones in a crackling atmosphere, RuBe’s elegant vocal leads cut through the hazy soundscape, taking flight as the rapid pattering beat filters in above a driving bass line. Launching into an epic sound of energising drum and bass rhythm, deep bass and lush string textures, the track is capped by RuBe’s sensational voice that soars in dazzling fashion to drape alluring melodies over the arrangement.
Ethereal, dreamy, instantly catchy and invigorating in equal measure, “Set Me Free” serves up an emotive and truly euphoric dance pop music experience. Already earning On Repeat status on BBC Introducing, “Set Me Free” is the latest demonstration of RuBe’s enchanting pop songwriting style and her knack for bringing to life her sound in a thrilling way.
Listen to Set Me Free below
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