Los Angeles-based Devin Sunshine is a triple threat artist; a singer, rapper, and producer, who’s using her talents and fiercely unique sound to make a name in the alternative pop rap scene. Instilled with raw emotion and delivered via memorable hook-driven writing, her music has seen her go from strength to strength with each release.
Her artistic journey began in 2019 with the impactful debut single “InMyFeelings (Metamorphosis).” Over the next three years, Devin continued to assert her presence in the music scene, sharing a plethora of singles and remixes. Throughout this journey, she has consistently refined her sound, exploring new styles while refusing to be boxed into any one genre in particular.
Last year she dropped her most ambitious work to date, sharing her debut album with the expansive twenty one track Everything Melts In The End. Across the full-length format, Devin Sunshine was able to unveil the full scope of her genre-fluid approach, cutting songs that flowed from pop punk to rap and hip hop to alternative R&B styles.
Now she’s back to follow up her LP with a brand new single, bringing us the new release with the track titled “NEW B!TCH.” The track reflects Devin’s commitment to evolving her sound and offering listeners a fresh experience. “NEW B!TCH” serves up a mantra for shedding toxic baggage and stepping into a new mindset in 2024.
Starting off with bright instrumental tones, hushed rhythm elements and lo-fi vocal samples, Devin Sunshine’s lead vocals usher in the full sound. The beat pops to craft a snapping groove, contrasted by the delicate flute style instrumentation as Devin’s smooth voice ride above threading a hybrid delivery of slick rapped flows and alluring melodic stretches.
It’s the perfect example of Devin Sunshine’s pop-focused rap style filtered through a playful sonic lens, wrapped in a unique arrangement and tight production. The perfect soundtrack to the start of a new year, “NEW B!TCH” sees this talented artist drop another highly original and instantly catchy cut.
Listen to NEW B!TCH below
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