ETOLUBOV shares debut album ‘VSELUBOV’

ETOLUBOV is the artistic moniker of Paris-based Ukrainian singer-songwriter Liubov Fomenko, an artist who’s been dazzling audiences worldwide with her unique approach to alternative pop music. Over the past three years, ETOLUBOV has earned a dedicated following, particularly in Eastern European and Central Asian countries, with her original blend of pop, modern electronics and elements of oriental music.

Having signed with Warner Music Group early in her career, ETOLUBOV took the music scene by storm with a series of successful singles and EPs. Her music has amassed over a quarter of a billion streams and her videos have racked up more than 150 million views on YouTube. Notably, her single “Prityazhenie” (Attraction) climbed the Shazam Global Chart and went viral on TikTok with over 3 billion views.

Now she brings us her most ambitious release to date with her debut full-length record titled VSELUBOV. Featuring nine tracks, the new album provides the perfect run through of ETOLUBOV’s highly original pop sound with an Eastern twist.

Opened by “Thisislove,” bright string plucks set an intriguing atmosphere before soft synth chords enter as ETOLUBOV’s elegant vocals drift above. The shuffle of the beat and return of the string line sets up a grooving alternative pop soundscape with the instrumental leads giving way to ETOLUBOV’s silky melodic lines, resulting in a superb showcase of her dreamy yet energising sound.

“Mango” follows with airy synth texture and delicate rhythmic pulses and ETOLUBOV threads bright melodic leads as the arrangement swells around her voice. Casting a danceable vibe cut with instantly memorable melodic writing, the bouncy rhythm, vibrant instrumentation and stunning vocals all combine to deliver a charming and unique listening experience.

The album’s focus song is “Attraction,” a single that’s already made a significant impact around the world. Brought in by ETOLUBOV’s hushed voice, the patter of drums and quiet touch of deep bass tones gradually builds up the soundscape as the song flows into a stripped back art pop sphere cut with alternative R&B melodic stylings.

Other highlights on the record including previous single “Куба” which serves up a moody, beat-driven vibe driven by winding bass lines and capped by velvety vocal lines. Full of dark aesthetic, subtly punchy rhythm and the crisp touch of plucked string elements, vocal samples inject a tinge of hip hop flair to craft an enthralling sound.

The album closes with “Flowering,” a stellar display of ETOLUBOV’s alluring vocal talent as her voice floats over a shifting landscape of rattling drums and intense harmonic construction. It’s an incredible finale to ETOLUBOV’s truly enchanting debut album as she firmly plants herself on the map of rising artists in the alternative pop world.

Listen to VSELUBOV below