Operating under the moniker The Rocket Summer, Dallas-based multi-instrumentalist, songwriter and producer Bryce Avary is an artist who’s consistently shared compelling music across an enduring musical adventure that’s cut across various styles and genre. Since making his entrance as The Rocket Summer in 2003 with the debut album Calendar Days, he’s enjoyed a decorated career over the last two decades that’s seen him hailed as an essential artist by press around the world and while his releases climb the charts.
Over the years, he’s won over audiences with his multi-instrumental talents, thrilling live shows and his ability to tackle a diverse range of genres. From performing at legendary festivals like Glastonbury to venturing on sold-out headline tours worldwide, The Rocket Summer’s presence speaks to his incredible artistic output.
Now, following the success of his last album, the critically acclaimed record SHADOWKASTERS, The Rocket Summer brings us his latest effort with the new single titled “Don’t Be Yourself.” The song serves as a poignant reminder to embrace individuality and celebrate the unique qualities that make each person special, presented via his own brand of acoustic rock music.
Bringing in the song with his emotive vocal performance as gentle acoustic guitar wraps around his voice, The Rocket Summer pieces together an intimate folk-esque sound. Developing with the deep stretch of cello tones as his voice flutters above to thread poignant lyricism, the arrangement builds with the crash of drums and rising rhythmic energy.
Injecting impassioned impact in his voice, the song gradually transforms into an anthemic rock sound adorned with dazzling orchestral flourishes and catchy pop-focused writing. Reaching a crescendo driven by lively cymbal taps and splashy strikes, The Rocket Summer’s voice soars above an epic blend of instrumentation to deliver a rousing finale to his sensational new song.
Paired with the single is a lyric video animated by Paul Richardson and directed by Conner Evert which brings alive the artist’s lyrics in his own handwriting to amplify the song’s message with visual storytelling. Through the lyrics and pencil-drawn illustrations, the video portrays the journey of finding oneself amidst life’s challenges and triumphs. Splashes of colour symbolise moments of growth and self-realisation, reminding viewers that even in the face of adversity, there’s beauty to be found in embracing one’s true identity.
Watch the music video for Don’t Be Yourself below
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