London-based newcomer Maya Aruna is a name that’s sure to become familiar with a dreamy sound and lyricism that deftly blends reality with fantasy. Influenced by artists such as Kali Uchis, Lana Del Rey and Joy Crookes, Maya’s music serves as a lyrical diary, glancing into the complexity of the feminine experience via her pop-focused sound.
Now making her official entrance, Maya Aruna brings us her brand new debut single “desi gurl,” unveiling her soulful pop sound and firmly placing herself on the map of must-watch new artists in the UK music scene and beyond. Themed around Desi girls and Bollywood icons set against a context of self-worth and female empowerment, Maya draws from her heritage to filter her cultural roots into a modern pop sound.
Full of grooving rhythm, thudding bass lines, slick guitar work and a hazy blend of keys and brass tones, with “desi girl,” Maya Aruna makes an emphatic artistic statement. Showcasing her memorable songwriting talent and her stunning vocal panache, her first outing sets the mark high with a catchy and timeless soul pop sound.
Opened by a soft vocal sample as delicate instrumental touches dance in the background, the snap of drums and bright brass notes usher in Maya’s elegant vocals. Riding above the top-tapping rhythm she spins alluring melodies above the smokey arrangement to capture a sensational style that’s at once retro and thoroughly current.
Flowing through a transportive scene of intoxicating instrumentation and steady groove accented by skanked guitar chords wrapped in a lightly gritty tone, Maya lays down a delightful vocal performance. It’s a stellar single and worthy debut single from an artist who delivers enduring songwriting brought to life in an engaging sound and signals the start of an exciting musical journey ahead.
Listen to desi gurl below
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