Paris-based Ukrainian singer-songwriter Lubov Fomenko has been making an impact under the ETOLUBOV alias with her highly original alternative pop sound. Over the past three years, she’s earned a dedicated following, particularly in Eastern European and Central Asian countries, thanks to her innovative blend of pop, modern electronics and oriental music influences.
ETOLUBOV quickly made her mark on the music scene with a series of successful singles and EPs. Her music has clocked over a quarter of a billion streams, while her videos have enjoyed similar success on YouTube. One of her standout singles, “Prityazhenie” (Attraction), climbed the Shazam Global Chart and went viral on TikTok, amassing over 3 billion views.
Following the success of her debut full-length record, VSELUBOV, ETOLUBOV has released the Arabic Mix of “Attraction.” Lifted from the record, the original track has already struck a chord with listeners in Egypt, Lebanon, Saudi Arabia the UAE and other countries. This new version features a vocal part from legendry Egyptian singer and actor Ramy Sabry, adding a new angle to an already beloved song.
This collaboration showcases the power of music to bridge cultures and create something truly unique. Taking the dark pop and catchy melodic writing of the original, with the new version, ETOLUBOV leans into her Arabic influences to craft a moody dance pop banger brimming with punchy beats and brooding vocal leads.
Brought in by the intriguing flutter of string elements, Ramy’s soulful voice glides above the arrangement as ETOLUBOV’s smooth voice ushers in the gritty synth pulses and snapping beat to craft an enveloping soundscape. Flowing with punchy beats, infectious rhythm and memorable Eastern melodies, with the Arabic Mix of “Attraction,” both ETOLUBOV and Ramy Sabry craft a thrilling musical fusion that brings to life an existing song in a thrilling new way.
Putting her collaborative spirit on full display filtered through her ability to reimagine her own music to craft an exciting new experience, “Attraction (Arabic Mix)” is the latest demonstration of the artist’s extraordinary talent and confirms the hype that surrounds her. As ETOLUBOV continues to share her sensational sound, we can’t wait to see what she’s got in store for her next release.
Listen to Attraction (Arabic Mix) (feat. Ramy Sabry) below
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