Inviolet Row is a band that came from the music scene of Las Vegas and has become been a staple of the indie rock landscape since their formation in 2001. Founded by frontman Lee Scrivner on guitar and vocals, alongside Kevin Brewer on guitar, Casey Johnson on bass and Abe Millet on drums, the band emerged during a time when the city’s music scene was buzzing with creative energy and collaboration.
Their early days were marked by significant personnel shifts, with Lee and Kevin as the consistent driving forces behind the band. Abe Millet went on to play bass for Third Eye Blind in 2008, while Ronnie Vannucci Jr., who briefly sat in as a replacement drummer, later joined The Killers.
Drawing inspiration from a diverse array of influences, including 80s post punk and new wave, as well as 90s and early 2000s indie rock, Inviolet Row has crafted a sound that’s struck a chord with fans around the world. Their debut album, Consolation Prizes, released in 2002, was followed by their sophomore effort, Nevertheless, in 2006. After a hiatus, the band returned last year with a string of new singles that mark their emphatic return to the music scene.
Their latest offering, “Alpha Male,” is a bold and thought-provoking single that explores the nature of modern romance in an age increasingly dominated by artificial intelligence and technology. The track is a fascinating exploration of the ways in which people are becoming romantically attached to artificial images, whether it’s a celebrity, an AI companion or a sex bot, rather than engaging with real human connections.
Recorded between Las Vegas and Moscow, “Alpha Male” launches straight into a bright indie rock sound of shuffling drums, intricate guitar layers and colourful synth tinges. With Lee’s rich voice entering to spin the storytelling lyricism about a girl who in love with an AI-generated boyfriend based on Benedict Cumberbatch via engaging melodic leads, the track serves up an immersive and energising soundscape.
Shifting with the rising groove of hi hats and soaring vocals that float alongside guitar leads, the chorus serves up an anthemic sound of modern indie rock music. Flowing with lightly gritty guitar rhythms, the finale presents a danceable vibe brimming with instantly catchy vocal hooks to leave a lasting memory of the superb new song. Having made their highly anticipated return to the music sphere, Inviolet Row have firmly picked up their momentum on their enduring and exciting musical adventure.
Listen to Alpha Male below
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