Hollow Profit is a rising a hip hop artist from Duluth in Minnesota, making an impact in the underground music scene with his compelling storytelling and unique production. Over nearly a decade, he’s gone from an aspiring artist to a rising voice in the music sphere, gaining recognition for his lyrics and innovative sonic output.
Exploring the foundations of old-school hip hop and inspired by legends like MF DOOM, Hollow Profit’s music is at once nostalgic and forward-thinking, taking listeners into his world of complex concepts and clever wordplay. He first caught the attention of fans and collaborators alike in 2021 with his feature on “Muddy II” alongside artists Nomrah and L.D.N.
The following year, he made his solo debut with the track “Costa Rica,” a single that hinted at the uniqueness he’d bring to the genre. Since then, he’s been delivering an impressive discography, releasing a series of singles, remixes and an EP, culminating in his debut album The Prelude earlier this year while performing live at events like Duluth’s Homegrown Music Festival.
Most recently, Hollow Profit dropped CUIBONO?, his latest album and now brings us a key track from the release with the single titled “Birds & Bullets.” This time linking up with New York-based artist Ben Beal, the track cleverly reimagines Beal’s 2020 release “Birds Aren’t Real” through the lens of Hollow Profit’s alter ego, Crimson Dot. With sampled production by 47 Quid, “Birds & Bullets” is an alternative hip hop jam that leans into smoky jazz samples, dusty beats and slick rapped flows.
Filtering in with delicate key tones, smokey sax tones and laid back vocal elements, the shuffle of the beat injects an instant groove capped by mellow vocal delivery to cast a hazy sound that’s rhythmic and mesmeric in equal measure. With picture painting lyricism carried via superb vocal performance, the hypnotic arrangement and snap of the beat results in a highly original sound that frames classic hip hop styling in Hollow Profit’s distinct sonic vision.
With both artists showcasing their vocal flair, “Birds & Bullets” delivers an engaging and memorable hip hop outing in an impactful two minute dose. Once again staking his claim as one of the most compelling acts in modern hip hop, Hollow Profit continues to go from strength to strength with each move.
Listen to Birds & Bullets (feat. Ben Beal) below
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