New music video from JUMA MUSIC & JPRiZM

Originally coming from Boston, JUMA MUSIC and JPRiZM are two artists who found a shared passion in music and creative philosophy. Their collaboration began from their similar perspectives and tastes, flourishing into a powerful artistic partnership.

Now, with JUMA MUSIC based in Toronto, Canada, and JPRiZM still in Boston, the duo continues to create music that connects with fans around the world. With JUMA MUSIC as the rapper and lyricist and JPRiZM as the producer, composer, keyboardist and hook vocalist, their music fuses thoughtful lyricism with innovative production with a pure synergy that results in an engaging and memorable sound.

Their latest release, a new music video for their single “Never Enough,” is the perfect example of their shared sonic vision. Originally recorded in Boston, “Never Enough” first appeared in 2019 as part of a compilation album. Now, in light of the growing dialogue around social media’s impact on mental health, relationships and identity, JUMA MUSIC and JPRiZM have revisited the track, creating a music video to bring its message to life.

The song addresses the overwhelming societal pressures that social media places on individuals, especially in terms of self-worth, relationships and mental well-being. JUMA MUSIC’s witty lyricism, combined with JPRiZM’s slick production, paints a picture of how social media has taken over in people’s lives. The pair explore the struggles of keeping up with the image-driven world of living life online and the compulsive need to seek validation, often at the expense of genuine connection.

Serving up a playful, pop-focused hip hop vibe, the bouncy rhythm of the tapped percussion is met with JUMA MUSIC’s smooth rapped flows as the punch of the beat sets an uptempo energy. With a colourful arrangement, JPRiZM adds bright vocal bursts to add to the infectious sound, resulting in an instantly catchy and danceable track that frames a meaningful examination of modern life in a lighthearted and fun sound.

Reflecting the sound of the music, the video offer a vibrant and thoroughly engaging visual spectacle that features scenes of the pair performing the track cut with shots that add to the storytelling quality of the lyrics. It’s a superb new release that sees this talented duo breathe new life into their stellar jam to present an exciting audio visual experience.

Commenting on the single, JUMA MUSIC shares, “Never Enough tackles the question head on in a parody on the tension between relationships and the pressures of social media. Something I and many others can personally relate to.” With JPRiZM adding, “Live for love not for likes. Reduce screen time increase people time.”

Listen to Never Enough below

More from Music

---

Editor Picks

---