New music video from M the Myth

M the Myth is a groundbreaking electronic pop artist whose music and advocacy collide to create a powerful platform for inclusivity, identity and community change. Based in Los Angeles, M the Myth has become a leader in both the LGBTQIA+ community and the music industry, co-founding Blonde Records and Artist Management to provide more opportunities for female-identifying and LGBTQIA+ artists. Their artistic vision is just as ambitious, blending infectious hook-driven writing with socially conscious messages that inspire listeners to reflect on their own journeys and lives.

M the Myth’s mission of community-led change has been recognised on numerous fronts. Their non-profit, The Wavy Awards, was honoured at the Clinton Global Initiative University’s annual meeting, eventually forming a partnership with Chelsea Clinton and the Clinton Foundation. A graduate of Berklee College of Music with advanced degrees in Music Production and Songwriting, M the Myth also completed studies at the prestigious Icon Collective, where they forged a style that stitches together electronic pop beats with meaningful storytelling.

Recently, M the Myth dropped their highly anticipated music video for “Pin-up Boy,” an engaging and visually arresting exploration of self-discovery, filmed at Los Angeles’s iconic PJ Hub. Directed by M the Myth, this video transports viewers into a surreal dreamscape where identities blur, boundaries dissolve and the freedom to express oneself reigns supreme.

Styled by Manuel Sarmiento, with cinematography by Chong Thao and production by Audrey Fortmeyer, the “Pin-up Boy” video features a bold palette of black, white and red. This colour choice symbolises the tension between serenity and chaos, a theme that M the Myth brings to life through a journey where social norms are questioned and liberated.

Musically, the track pairs punching beats and an array of synth tones that fold in dreamy textures with grittier tones, capped by M the Myth’s engrossing vocal performance. Brimming with instantly catchy melodic leads and driven by a danceable rhythm, the drops usher in storming energy and pounding bass to inject doses of high-octane dance pop, resulting in a memorable and cutting edge sound from start to finish.

Through a blend of surrealism, burlesque-inspired visuals and references to Alice in Wonderland, M the Myth portrays multiple roles in the music video, embodying Alice, the Queen and the Rabbit. These figures venture through a world where fashion, identity and self-acceptance come together, giving rise to an empowering message of self-worth and beauty. The dreamlike nature of the video, underscored by fast-paced scenes and intense imagery, invites viewers to confront their own notions of identity while embracing the freedom of self-expression as the ultimate form of liberation.

Commenting on the single, they share, “Even though I sing, ‘I’m a Pin-up Boy,’ I know I am so much more than any label, and we all are. This song is an affirmation for anyone to break free from the toxic addiction to patriarchy. It’s about letting go, breaking gender boundaries, and flipping the script.”

Watch the music video for Pin-up Boy below

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