Based in East London and Essex, artist Leonie Sherif has is an enduring voice in the alternative R&B music sphere. As a singer-songwriter and producer, her musical output blends the wide appeal of pop with experimental sounds, shaped by influences from 90s pop and R&B icons such as Mariah Carey, Toni Braxton and Whitney Houston, as well as taking cues from Janet and Michael Jackson.
The unique touch in her music is her flair for blending lush ambient synths, emotive lyricism and grooving rhythms, resulting in a sound that she’s been developing since she first began exploring production back in 2016. This exploration led to the release of her debut EP, NOCTURNAL WAVE, in 2018, a six-track collection of melancholic, ethereal R&B that instantly marked her as an artist to watch.
Remixes of tracks from NOCTURNAL WAVE found traction in the UK garage scene, giving her a foothold in club culture. Since 2020, she’s also broadened her creative reach by producing and writing for emerging artists, including YXNGACE and TXMMY LI, as well as developing her solo work via a string of well-received singles over the last few years.
Now, Sherif’s latest single, the brand new track titled “NGMB,” brings listeners closer to her personal journey than ever before. Short for “Never Get Me Back,” this track was both written and produced by Sherif in her home studio over the summer months, born out of personal reflections on heartbreak and recovery. Sherif explains that creating the track served as a therapeutic experience, a process that helped her find clarity and closure in the face of emotional challenges. This track reveals her intimate, vulnerable side while still capturing a sense of empowerment and liberation, wrapped up in an infectious amapiano-tinged sound.
Built on energising Afrobeat rhythms and smooth synth textures, “NGMB” offers a stunning fusion of airy sonic atmosphere with slick percussive vibes capped by Leonie’s utterly alluring vocal performance. Spinning catchy vocal hooks carrying poignant lyrical writing, the pulse of the bass synth shots and dance-focused groove of the beat crafts a memorable and charming alternative pop sound that’s impossible not to love.
Once again showcasing her songwriting talent and vocal performance panache as well as her skill as an arranger and producer, “NGMB” sees Leonie Sherif offer an incredible sound that’s sure to win over new and old fans alike. As she continues to work with other artists and bring her own sonic vision to life, Leonie Sherif remains an essential artist in the UK music scene and beyond.
Listen to NGMB below
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