New music from Sunset Inc.

Sunset Inc. A BunnyWho Production is the moniker of Sonny, a central New Jersey-based musician who found his way into the punk rock scene in the most unexpected way. His sonic adventure began in a run-down loft where friends would often leave their instruments behind, sparking his curiosity and ultimately his passion for music.

Without formal training, he taught himself to play and craft songs, an approach that’s become a calling card of Sunset Inc.’s sound. Inspired by the grit of punk icons like the Ramones, Dead Boys, Sex Pistols and Johnny Thunders, Sonny’s music strikes a balance between rebellion and reflection, blending punk rock’s aggressive energy with melodic tones.

Sunset Inc. frames his almost vampiric persona that taps into the darker side of life, with his choice of the name reflecting a fascination with the enigmatic and macabre, a touch of “vampire aesthetic” wrapped in his own sense of playfulness, thanks to the quirky addition of “A BunnyWho Production.” The playful “BunnyWho” tag references a personal muse and serves as a nod to the eccentricity that Sonny brings to his art, grounded in his own mixed heritage of German, Italian, Polish and Romanian roots.

Bringing us the perfect taste of his sound, his new single titled “Uncle Sam” speaks to his knack for distilling frustration into music. This hard-hitting punk anthem was inspired by Sonny’s observations of daily life and the media’s obsession with sensationalist narratives while neglecting the realities faced by ordinary people, serving as a tribute to those often overlooked voices.

Sonny’s inspiration came from a relatable moment at work, noticing how taxes were taking a cut on receipts, an everyday detail that often goes unnoticed yet affects everyone. From this moment, Sonny built an anthem, expressing the frustrations of working-class folks left out of the national conversation, giving a voice to those who feel unheard.

Recorded alongside close friends Mark on drums and Kevin on guitar, “Uncle Sam” captures the DIY spirit that Sunset Inc. embodies. Delivering a gritty punk sound full of crunching guitar riffs and slick leads, steady rhythm and commanding vocal performance, “Uncle Sam” sees Sunset Inc. A BunnyWho Production lay down a catchy and energising rock anthem.

Listen to Uncle Sam below

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