Annie & The Make Believe is an Australian-English folk pop artist who’s earned a reputation for her meaningful sonic storytelling and warm sound. Originally from Melbourne, Annie first shared her musical vision with the world in 2016, sharing her debut five-track EP Let’s Get Together Again, which was released to critical acclaim.
Earning extensive radio airplay, her single “Next to Me” followed in 2017 before Annie then took an extended hiatus from sharing her original material. After nearly a decade, Annie has now returned to Australia, bringing with her a refreshed sound and a trove of new experiences. This homecoming marks the beginning of a new chapter in her musical journey, with a series of exciting collaborations underway with renowned producer Simon Moro, known for his work with artists like James Keogh and Grim Fawkner.
With Simon’s touch, Annie’s sound has evolved to embrace a more alternative country aesthetic, reflecting both her origins and the journey she’s undertaken as an artist. Bringing us the first taste of this new chapter in her artistic story, she marks her return with the highly anticipated new single titled “It Got Bad.”
Presenting her most vulnerable songwriting to date, the single revolves around the emotional turmoil of a relationship unraveling. Brought in by the bright strums of clean guitar and soft taps of percussion, Annie’s expressive voice enters to spin delicate melodies and poignant lyricism above the rising energy of the arrangement.
With the strike of drums, the song jumps into a country pop scene driven by grooving rhythm and capped by catchy hooks delivered via emotive vocal performance. With a shimmering chorus brimming with musical charm and memorable sing-along writing, it’s a superb jam of timeless folk pop music that sees New music video from Annie & The Make Believe return in dazzling fashion.
Paired with the single is a music video filmed and directed by Steve Thornton which features Annie performing the song cut with shots of archive footage to craft an engaging visual accompaniment for the song. Making her come back with a renewed creative spark and with more music on the horizon, Annie & The Make Believe is sure to win over new fans around the world with her compelling musical vision.
Watch the music video for It Got Bad below
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