London-based singer-songwriter Alex Starling has enjoyed an enduring and decorated path in the music world, shifting from band member to solo artist. First finding success with Ou Est Le Swimming Pool and later as a founding member of The Ghosts, his work in the synth pop sphere has won over fans and earned him critical acclaim.
The band’s triumphs led to international record deals and extensive touring, confirming Alex’s status as a versatile artist with a compelling sonic vision. Beyond his own projects, Alex lent his songwriting talents to others, with his work featured on platforms like Sky Sports, MTV and ABC’s Red Widow.
In October 2019, he stepped out as a solo artist under his own name, releasing his debut single “We Lie To Ourselves,” a track offered which opened a window into his developing artistic output via a blend of his synth pop background with a more reflective and emotive sound. Followed up by sophomore single “Tunnelling For Villains” in 2021, Alex now returns with his latest release, bringing us his third single titled “Maybe We Lost It.”
Serving up a cinematic synth ballad that sees the artist at his most vulnerable, the song was inspired by a poignant conversation about change, a theme that shines throughout its lyrics and its ethereal production. “Maybe We Lost It” explores the haunting feeling of disconnection, of not recognising the people or life you once knew and wrapped in its lush soundscape layered with shimmering synths, Alex’s heartfelt vocal performance creates a profound and immersive listening experience.
Brought in by the downtempo patter of drums, silky synths drift in to cast a hazy scene as Alex’s graceful falsetto voice glides in to spin delicate melodies carrying heartfelt lyrics above. Flowing with woozy synth textures and delicate melodic writing, with “Maybe We Lost It,” Alex Starling delivers an emotive and truly stunning slice of moving alternative pop music.
With a sweeping arrangement and elegant, cascading melodies, it’s a dazzling soundscape brimming with blissful writing and a subtly anthemic finale, resulting in an arresting sound that’s entirely original and mesmeric. As he continues to impress on his solo sonic journey, we can’t wait to see what this talented artist has in store next.
Listen to Maybe We Lost It below
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