Brand new single from The Rolling People

Based in the North of England, The Rolling People are proving themselves as one of the most exciting young acts to emerge in the UK indie rock music scene. The band’s sensational rise has them dazzle fans and earn critical acclaim for their blend of influences and electrifying live performances. With their music reaching listeners worldwide and racking up impressive streaming numbers, this is a group with unstoppable momentum.

Inspired by artists like The Verve, Fontaines DC and Foo Fighters, The Rolling People burst onto the scene in 2022 with their debut double single, “The World Is Mine.” The following year saw them step things up a notch with “Better Man,” a single that shot to the top of the iTunes Rock Chart and landed on the iTunes Official Chart. Their studio achievements are matched by their live endeavours, with a string of sold-out gigs across the UK, including an stellar performance at Manchester Academy.

2024 has been a stunning breakthrough year for the group, marked by a deal with Manchester-based LAB Records and a series of releases leading to their highly anticipated debut EP, Before It’s Gone, which arrived in August. Now, The Rolling People have capped off their incredible year with their latest single, “Reign,” a track that underscores their potential as leaders of a new wave of indie rock.

“Reign” lays down a powerful statement of intent, channeling youthful confidence and unrelenting ambition. Cut with infectious hooks and spirited energy, the track perfectly distils the essence of what makes The Rolling People such a celebrated new act; an invigorating approach to rock music that feels tailor-made for a new generation. It’s a song that commands attention, brimming with the self-assuredness of a band fully aware of the bright future ahead.

Kicked off by a grooving guitar riff, punching drums and crunching tones erupt into a charging indie rock scene before Charlie McNichol’s rich voice floats above rolling drums and twanging guitars. Rising to an anthemic chorus led by memorable hooks and slick lead guitar licks, “Reign” delivers an epic burst of swaggering music that’s thoroughly catchy and entirely energising from start to finish.

As they continue to impress with their live shows and studio releases, The Rolling People show no signs of slowing down on their thrilling musical adventure. The release of “Reign” comes as The Rolling People prepare for their biggest show to date, a homecoming performance at Manchester’s iconic 1,400-capacity O2 Ritz on December 21st, an event that’s sure to see the band close the year with an explosive performance before continuing their rise throughout 2025 and beyond.

On the new single, lead singer Charlie McNichol shares, “Reign is a song that is about taking control of the situations you find yourself in everyday life, and not letting people dictate your every move for their gain. It came from the initial idea of having the aggressive intro set the tone of the rest of the song, bringing a drive and ambition to the table. The lyrics spark a sense of hope, and the chorus helps consolidate the idea of taking what you love to the edge to make it work out.”

Listen to Reign below

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