Dev London drops new single “Alice (Upside Down)”

Dev London is an alternative pop artist from Manteca in California who’s been sharing his compelling sonic vision over the last four years. First making his entrance in 2021, he unveiled his unique musical output via his debut single “Like I Do,” which he’s since followed up with a string of well-received tracks.

Now bringing us his latest release, he shares his new single titled “Alice (Upside Down),” a track that opens up an exiting new chapter in his artistic story. Recorded at Record X Studios in Sacramento, California, this release serves as a reinvention of sorts, an artistic rebirth that showcases his progression and continually developing musical expression.

As well as serving as his first release of the year, “Alice (Upside Down)” presents a statement about embracing the past while driving forward with a modern approach. Linking up with the talented London Lawhon, who co-wrote the track, Dev London has created a song that fuses early noughties nostalgia with a slick, cutting edge aesthetics.

The influence of artists like Tate McRae and Britney Spears shines through in the shimmering production and emotive vocal delivery, but Dev London brings a unique aspect, using the whimsical and surreal elements of Alice in Wonderland as a metaphor for tackling the chaos of a toxic relationship. Wrapped up in a dance-focused and infectiously catchy pop sound cut with alternative R&B vibes, “Alice (Upside Down)” lays down an energising and fully immersive jam from start to finish.

Tinged with moody feel and brimming with instantly catchy vocal hooks carried via his expressive vocal performance, the driving energy of the beat and stacks of enveloping synth laters collide to cast a thrilling outing that’s invigorating and moving in equal measure. Flowing from the ominous swell of dark synth textures, Dev’s airy voice enters before the snap of the beat injects an immediate energy while buzzy synth elements add dashes of colour to the arrangement.

Building with deep bass energy and impassioned vocal work, the chorus crafts a memorable sound of brooding pop magic to get completely lost in. It’s an epic showcase of his accessible songwriting and vocal panache, delivered via a gripping soundscape packed full of addictive groove and impactful instrumentation. Hitting the ground running in 2025, we can’t wait to see what this talented artist has in store for the rest of the year and beyond.

Listen to Alice (Upside Down) below