Zachary Mason is a UK-based singer-songwriter and multi-instrumentalist from Guildford, crafting music that flows across a broad spectrum of styles. From folk and dream pop to grunge and classic rock, his creative output allows him to explore different sonic aesthetics while maintaining his own unique artistic voice.
Since he first started recording music in 2021 using a recording kit gifted to him by a relative, he’s built an extensive collection of nearly 200 song demos. In 2023, Zachary made his official artistic entrance with the release of his debut single, “Special People,” which he followed up with multiple singles and his first full-length album, Songs.
Winning over fans and tastemakers alike, his music has steadily made an impact, with his 2024 release, “I’ll Get Through,” making its mark on indie radio charts, reaching #93 and later climbing to the #41 spot. Now, he returns with his latest single with the curiously titled “I Wish Humans Were Made In A Factory…,” a rock-driven track infused with the playful, tongue-in-cheek humour that makes his songwriting stand out.
With a touch of 90s indie rock nostalgia, the song’s lively energy is amplified by the bass work of John Thomasson, known for his role in Little Big Town. The track takes a satirical approach to human relationships, imagining a world where people are mass-produced in factories, theoretically eliminating the conflicts and tensions that come with traditional reproduction.
Set up by the laid back sound of lightly gritty guitar notes, smooth bass pulses and a mellow drum pattern is met by Zachary’s rich vocals as he spin expressive melodies into the indie rock fabric. With a subtly quirky, Bowie-esque delivery reflecting the tinge of experimentalism that runs throughout the song, the chorus arrives to serve up instantly catchy vocal hooks above the swell of instrumental energy.
Putting his fiercely original songwriting and engaging performance style on full display, cut with slick lead guitar work, “I Wish Humans Were Made In A Factory…” sees Zachary Mason lay down a timeless pop-inflected rock sound instilled with a lighthearted and thought-provoking context. As he continues to share more of his expansive catalogue of material, we can’t wait to see what this talented solo artist has in store for the rest of 2025 and beyond.
Listen to I Wish Humans Were Made In A Factory… below
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