USA-based Jerard Rice is a genre-bending artist who’s built a career on independence and a sound that refuses to be boxed into any one single style. Formerly releasing music under the name Rice, he’s since developed into an artist who blends pop, hip hop, soul and global influences into something that feels both exciting and thoroughly personal.
His music offers both catchy hooks and smooth beats as well as meaningful contexts of self-discovery, determination and growth. Since making waves in 2021 with the breakout single “No Brady,” Jerard Rice has proven time and again that his unique vision connects with a wide audience. A year later, “Juice” followed up with even more assurance, confirming his status as an artist on the rise and catching the attention of both fans and industry insiders alike.
But Jerard’s success isn’t confined to solo singles; he’s been a notable contributor on chart-topping iTunes compilation albums, attesting to both his versatility and the connection he builds with listeners. What’s even more impressive is that he’s done all this on his own terms. In an industry often dominated by major label machinery, Jerard Rice’s charting releases, including Billboard appearances, stand as proof of what’s possible when talent meets tenacity.
His latest creative chapter continues to unfold with his upcoming project Love Shouldn’t Cost A Thing, teased late last year with the single “C’est La Vie.” Now, he offers another profoudnly personal cut from the same project with “Starz,” a track born from a period of darkness and reflection. Written during a time when he was seeking validation and acceptance outside of himself, “Starz” captures that inner dialogue with haunting vulnerability and quiet strength.
Set up by the pulse of shimmering synth tones, a steady click grounds the rhythm as the energy surges with the drop of the beat and Jerard Rice’s expressive vocal leads. Threading instantly catchy melodic leads above the grooving arrangement, he casts a superb alternative pop outing that draws on elements of hip hop, indie R&B and soul to deliver an invigorating jam that turns personal strife into an engaging musical moment for all to enjoy.
Flickering between slick rap style flows and bright melodic flourishes, his voice shines from start to finish, resulting in a stellar and infectious outing that’s sure to win over both new and existing fans. As the release of Love Shouldn’t Cost A Thing on the horizon draws nearer, listeners will have much to look forward to from this talented and highly original artist who continues to operate at the very highest level.
Listen to Starz below
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