Based in the USA, Jerard Rice is an artist who shines with originality, blending genres and influences to forge a sound that’s wholly his own. His career has been built on his sheer independence and innovation, exploring new musical spheres while remaining deeply connected to his artistic vision. Once known simply as Rice, his journey from an up-and-coming talent to a chart-topping artist speaks to his relentless drive and ability to strike a chord with listeners around the world.
With an ever-growing list of accolades, Jerard has made a lasting impact on the music scene; his achievements include dominating iTunes charts and even making an impression on Billboard, all as an independent artist. This success is no accident, it’s the result of his knack for creating music that connects with fans in a meaningful fashion. Fusing hip hop, pop, soul and international influences, his sonic output is at once unique and memorable, first showcased back in 2021 when he made a bold statement with “No Brady,” a track that revealed his ability to craft infectious, genre-blurring music.
The following year, “Juice” further confirmed his status as an artist to watch, proving his talent for blending smooth melodies with sharp lyrical delivery. Beyond his solo work, Jerard has contributed to compilation albums that have topped iTunes charts, demonstrating both his versatility and the strong connection he shares with his audience. With a powerful stage presence and a passion that translates into every performance, his live performances are just as magnetic.
In September last year he dropped his single “C’est La Vie,” offering the first taste of his forthcoming record, Love Shouldn’t Cost A Thing. Now he brings us one of his latest releases, he shares his recent single titled “Starvin,” a smooth hip hop jam brimming with soul and groove. Brought in by the delicate flicker of airy piano notes, an alluring, vintage-tinged atmosphere gives way to the rattle of snapping drums and Jerard’s slick rapped vocals.
Gliding over the beat-driven arrangement, his stellar vocal flows lay down profound lyrical writing via sharp, rhythmic delivery. Capturing an engaging contrast between the crisp punch of electronic drums and the intricate, organic aesthetic of the piano-focused instrumentation and drifting atmospheric textures, with “Starvin,” Jerard Rice presents a sensational slice of his original hip hop sound.
Once again offering a catchy soundscape that’s both inviting and infectious, Jerard Rice continues going from strength to strength on this exciting new chapter in his artistic story. With his highly anticipated Love Shouldn’t Cost A Thing on the horizon, we can’t wait to see what this thrilling artist has in store for the rest of 2025 and beyond.
Listen to Starvin below
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