New music video from Nicole Obarzanek

Newcomer Nicole Obarzanek is already making a significant impact in the pop universe with the kind of energy and ambition that signals the arrival of a star in the making. Born in Poland and now based in Dubai, she’s a singer, dancer, actor, model and violinist who’s been performing almost as long as she’s been walking. After starting her musical journey at the age of three, she’s spent the last decade developing her skills on stage and in front of the camera, winning local singing competitions and appearing at some of the most iconic venues in Dubai.

Her live credentials alone are impressive; from special guest performances at the Burj Khalifa Armani Hotel to the lavish surroundings of the Versace Hotel, Nicole’s live shows already read like a greatest hits of Dubai’s luxury scene. Most recently, she took the stage at WATERBOMB 2024, billed as the world’s biggest K-Pop festival, playing to a crowd of hundreds who were buzzing with energy as she debuted her first official single, “Into Another World.” Commenting on the experience, she shared, “It was so amazing! The experience was so great. The stage was so big, and the crowd was so hyper. Everyone was jumping up and down and I felt a big connection to the crowd. They were trying to sing along to my lyrics. It was great!”

Produced by Los Angeles-based Sahaj Ticotin and released via the L.A Music Records imprint, “Into Another World” is a thrilling statement from an artist who’s made an emphatic entrance. The track serves up high-octane electronic pop sounds that leans into dance music with a rhythmic pulse designed to get crowds moving. Infectious and lively, it’s a sound that immediately positions Nicole in the same orbit as today’s rising pop stars while still allowing her personality to shine through.

Set up by the bright stabs of colourful synth tones as the claps of percussion inject a steady rhythmic anchor, Nicole’s sooth vocal leads drift in above the pulse of bass synth and punch of the beat as she spins instantly catchy melodic leads above. Building the energy up, the chorus launches into a shimmering slice of upbeat synth pop capped by memorable vocal hooks and wrapped in layers of slick synth textures.

Flowing with uplifting aesthetic and invigorating rhythm, “Into Another World” sees Nicole Obarzanek make a spectacular arrival with her first studio outing. But she’s not stopping at audio alone, for “Into Another World,” Nicole has gone all-in on the visuals, too. The music video, described by her as “futuristic” and infused with neon lights and AI aesthetic, is an ambitious, cinematic effort that matches the tone and tempo of the track, already clocking almost two million views.

Linking up with a curated team from both the USA and Europe, Hollywood costume designers included, Nicole presents a vivid and highly engaging visual world. “I wanted people to feel unstoppable,” she says. “Like they can dream big, escape reality and create their own universe.” That ethos is already shining in Nicole Obarzanek’s artistic output. With “Into Another World,” she’s launched an exciting musical journey that’s sure to see her become a pop music sensation and we can’t wait to see what she’s got in store next.

Watch the music video for Into Another World below