Alternative Pop from Solum

Over the past five years, London-based artist Solum has been making an impression in the alternative pop sphere. With a sonic identity built on honesty, fluid emotion and experimental textures, he first emerged in 2020 with the debut single “Pieces,” a track that unveiled a sound that feels both intimate and energising.

Since then, Solum has maintained a steady rise, delivering a growing catalogue that includes his 2021 debut full-length album Curses, multiple collaborative singles and a sophomore record that continued to take his creative envelope even further. Solum’s work exists at the crossroads of alternative pop and genreless exploration, resulting in a sound that’s at once accessible and fiercely original.

Drawing influence from modern artists like Joji, ericdoa and glaive, he creates music that’s profoundly personal while tapping into the sound of a generation raised on digital DIY culture and emotional transparency. It’s this formula of lo-fi charm and slick pop ambition that continues to see him go from strength to strength as an artist.

With a history of collaborations alongside fellow creatives like SacredK, AJ and Amorii, Solum has shown an ability to not just build his own sound, but to adapt and expand it in meaningful ways. These partnerships have added fresh dimensions to his output, while keeping the emotional through-line entirely his own and now, with his latest single titled “Hold On,” he delivers what may be his most complete offering to date.

“Hold On” is a pulsating alternative pop cut that fuses lo-fi warmth with the driving energy of jersey club rhythms, wrapped up in a hazy aesthetic that lends an atmospheric and dreamy quality to the track. Built around heartfelt songwriting and melodic vocals, the song is a heartfelt meditation on love and commitment, drawn from Solum’s personal experience and filtered through a lens of sonic experimentation.

Jumping straight in with the soft punch of kick, bubbling synth tones and emotive vocal leads, Solum spins infectious melodic hooks as the deep low-end energy drives the track forward. Packed into a smooth sub-two-minute dose of catchy writing and invigorating rhythmic groove, “Hold On” sees Solum lay down an epic new single that’s equally hypnotic, memorable and unique all at once. As he continues to share his compelling musical vision, we can’t wait to see what he’s got lined up for the rest of 2025 and beyond.

Listen to Hold On below

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