Brand new single from LUCRE

Hailing from Chicago, LUCRE is the musical alias of Daniel Stevens, a DJ, producer and entrepreneur, whose journey to the heart of the global electronic music scene has been truly intriguing. Before making his mark behind the decks, he was known for founding Premier Fitness, a groundbreaking gym-meets-nightclub concept that fused high-intensity workouts with club culture aesthetics. It was a thrilling collision of sound, sweat and spectacle that hinted at the musical vision to come.

But when Premier Fitness changed ownership in 2020, LUCRE pivoted; armed with a degree in Economics from Northern Illinois University and a growing obsession with electronic music, he poured his energy into the studio. What began with mix tapes and experimental edits quickly developed into something more defined. His productions began to draw attention, including a major nod from techno artist Nicole Moudaber, who featured LUCRE’s track “Unicorn” on the 450th episode of her In the MOOD radio show.

Now an artist gaining serious momentum, LUCRE’s sound blends the hypnotic drive of techno with a melodic touch that gives his music both grit and grace. It’s a style that feels built for both the underground and the global stage, no surprise then that he’s already brought his energy to major sporting event afterparties and even a slot at Rammstein’s official concert celebration.

His latest release, “Want To,” arrives as a powerful continuation of his creative arc, dropped via his own label, Sound Market, the single channels the energy of his recent Infinite Attraction EP but adds new textures and sharper energy. It’s a track based in heavy techno, with unrelenting beats, deep industrial tones and cavernous atmospheres, but LUCRE twists the formula by stitching in a processed female vocal that rides the intensity like a whisper in a storm.

The rhythm section stays tightly coiled, powering forward with syncopated hits and high-octane movement, while eerie synth lines and ghostly risers build suspense through the track’s midsection. The breakdown is stark and cinematic, drawing the tension out before slamming back into the mix with renewed force. It’s techno with a deeper context, each shift in the arrangement feels purposeful, designed to move both body and mind.

In LUCRE’s hands, sound design becomes a statement of intent, he’s creating a thoroughly engaging sonic identity that reflects his own driven, forward-thinking ethos. Every new release feels like a step deeper into his world, one where ambition, discipline and creative flair are inseparable. As he continues to scale the global electronic scene, one release, one performance at a time, LUCRE stands as a rare figure, an artist equally propelled by precision and passion and we can’t wait to see what comes next on his exciting musical adventure.

Listen to Want To below

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