ICEY releases new single “Pop It”

Hailing from the dusty backroads of Carthage in Mississippi, ICEY is the latest rising voice from the Deep South rewriting the rules of what it means to be a compelling figure in music. A self-described “bad b**ch” with no time for modesty, she’s proof that the smallest towns can produce the biggest voices. Now based in Tallahassee and signed to NNGE Records, ICEY’s been on a sharp, focused rise that started in childhood church performances and talent shows, now echoing in studio sessions that blend energy with glamour.

While some may say the rap game found her by chance during the chaos of 2020, ICEY has made it her own by intention. What began as a therapeutic outlet suggested by a cousin has since developed into a sound that’s all ICEY; confident, untamed and uncompromisingly real. Influenced by the versatility of artists like NBA YoungBoy, Drake and Latto, she channels their energy through a uniquely Southern lens.

Now she’s putting her name in lights with her new single “Pop It,” a bold anthem built on a bed of thick 808s, bouncing horns and impactful synths. The track is as much a sonic throwback to early 2000s house parties as it is a modern flex, with production from J at NNGE, “Pop It” sees ICEY laying it all out with swagger and precision.

It’s music made for the women who keep it real, keep it moving and never wait for permission to shine. Recorded at Goldie Sound in Tallahassee and finalised in Dallas, “Pop It” is the first look at ICEY’s forthcoming EP and if this single is anything to go by, she’s not pulling punches. Capped by powerful rapped flows, infectious hooks and gripping beats, it’s an emphatic outing that’s loud and original from start to finish.

The music video, shot by GHL Media and the WestSide Villains, serves up visuals as resounding and luxe as the track itself, delivering a slick experience to perfectly match music. But ICEY’s not stopping at the studio; this summer, she hits the road, ready to bring her high-energy charisma to major stages.

She’ll perform at Core DJ’s 20th Anniversary Retreat in LA on the 30th of June, then joins the iHeart Radio Southeast Tour from July 6th to 13th, stopping through Georgia, Florida, and Alabama. And to top it off, she’ll bring her flair to Fleet DJ’s 14th Annual Music Conference in Atlanta from July 17th to 21st. Whether she’s on the mic or stage, there’s no mistaking the momentum, ICEY is living proof that you can come from anywhere, keep it all the way real and still pop off exactly when the moment calls.

Watch the music video for Pop It below

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