Operating in the sphere of Brazilian pop, Renan Lucri is a rising singer-songwriter and actor whose independent journey is already turning heads. A creative figure who breaks free of genre boxes, Renan’s approach to music is based in versatility, emotion and storytelling. With a sound that nods to influences like Demi Lovato, Taylor Swift, Jão, Cazuza and Lulu Santos, he draws from a wide musical spectrum while offering something entirely his own.
Originally from South America’s sunny coast, Renan made his official debut in 2023 with the single “Azar,” a track that quickly marked him as an artist to watch. He followed it up with “Fala pra Mim,” further confirming his status as an artist able to balance mainstream appeal with lyrical flair. Each release serves a purpose, not just as a standalone single, but as part of a greater emotional puzzle.
Now, Renan Lucri returns with his latest track titled “Vício,” a song that digs into the toxic gravitational pull of unspoken feelings and one-sided affection. The track marks a pivotal point in what is shaping up to be a thematically rich output, bringing together emotional threads explored in his previous releases.
Built on glossy pop production and emotionally loaded vocals, “Vício” captures the ache of holding onto someone who won’t hold back for you. It’s about the addiction to ambiguity, the type of relationship where one person waits in limbo while the other avoids accountability. With his new track, Renan ventures further into emotional territory, offering listeners a mirror to their own experiences with love and self-deception.
Like any great storyteller, Renan Lucri knows how to hook an audience with poignant context and make the drama relatable. Set up by the flutter of hazy synth textures, the song’s atmosphere builds with the chime of shimmering tones, heavily processed vocal elements and gliding bass lines before the soft pulse of the beat brings the track into sharp focus.
As his soulful voice glides above, he casts a stunning slice of R&B-tinged Latin pop packed full of infectious songwriting and grooving rhythm. As his catalogue continues to expand, Renan Lucri is staking a clear claim as one of the most promising voices in Brazilian pop and with his cinematic songwriting, genre-hopping ambition and independent spirit, he’s set to continue his exciting musical adventure while winning over fans around the world.
Listen to Vício below
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