Amara-Fe releases new album ‘SHIFT’

Coming from a lineage rich in musical history, newcomer Amara-Fe is a rising American artist whose sound carries the energy of both heritage and innovation. Her journey into music was almost written before she ever pressed record; shaped by family stories of creative spirit and collaboration. Tales of her uncle Eugene and Rene jamming in bands in Tulsa, Oklahoma and her grandmother’s work as a songwriter for Minnie Riperton encouraged a lifelong fascination with melody, rhythm and storytelling.

That passionate connection to music is the thread that now runs through everything Amara-Fe creates. Amara-Fe’s artistic vision stems from a love of exploration of sound, of emotion and of what it means to be creatively adventurous. She’s a musician capable of experimentation, approaching her artistic expression with curiosity and determination.

First unveiling her sound in August with the debut album REBORN, Amara-Fe now brings us her latest release with her brand new sophomore full-length record titled SHIFT, an ambitious follow-up that marks a major step forward in her artistic journey. SHIFT is a record born from time, effort and a mission to continually grow as an artist.

Recorded in Texas, the 24-track outing represents a huge creative undertaking, a compelling artistic statement of dedication and drive. Across its expansive tracklist, Amara-Fe explores the full spectrum of pop, channelling everything from bright, infectious hooks to reflective, atmospheric moments, celebrating versatility and made with the intention of connecting with every listener.

Kicked off with the smokey vocalisations and rattling percussion on opening track “Eyes on me,” bouncy synth lines and punching beats form a dance pop scene capped by instantly catchy vocal leads to serve up an intoxicating jam. “She’s the light” follows with stabby bass shots and moody vocal lines, casting a hazy alternative R&B soundscape propelled by crisp beats and invigorating melodic writing.

“Try me” flows with sensual vocal leads and downtempo instrumental backing before shifting into a driving groove of pulsing rhythms and stacked vocal layers while flashes of lively instrumental flickers inject dashes of colour to the track. Other highlights on the record include tracks like “Call me out” with its smooth acoustic guitar notes and alluring vocal lines as the engaging shuffle of drums results in an unforgettable slice of atmospheric R&B-inflected pop music.

Tracks like “The potion” flows with misty instrumental plucks and dynamic vocal elements as misty textures float and slick percussion maintains a steady groove. “Venom Kiss” frames Amara-Fe’s gripping songwriting in a dazzling outing that bends from dreamy verses to anthemic choruses that shake with infectious hooks and driving rhythms.

The aptly titled “I sing, I rap” rolls with staccato string notes and clicked percussion as soulful vocals ring out before the snap of drums sets the track on a rap-tinged path to deliver an empowering jam that’s sure to win over fans around the world. Closing the album with “Swag like me,” the rustle of drums and flicker of bright synth tones glide alongside silky vocals to cast an absorbing soundscape that progresses with razor-sharp rapped delivery and epic energy to offer a stunning finale to Amara-Fe’s sensational second album.

Listen to SHIFT below