New music video from JESUS THE APOLLO

Rising from London’s creative sphere and now based in Manchester, JESUS THE APOLLO stands as one of the UK’s most fascinating new voices in alternative music. A multi-talented artist with origins in theatre, film and sound design, his work stitches together the worlds of performance and production into a darkly cinematic soundscape. It’s music that shakes with tension, captured via a careful balance between menace and melody all filtered through a visionary artistic lens.

His artistic journey started long before his first release, with an early passion for theatre and sound scoring, JESUS THE APOLLO was drawn to the storytelling potential of sound itself. By 2009, he began songwriting, channeling that sense of drama into his compositions and through his teenage years and beyond, he developed his talents, eventually pursuing acting and Music Technology, a path that would lead to a degree in 2020 and a deep infatuation with how sound shapes emotion. His early obsession with horror and thriller cinema, especially Alfred Hitchcock’s Psycho, left a lasting impression on his creative vision, with the haunting tension and psychological context of those films echoing through his music today.

JESUS THE APOLLO’s catalogue is truly cinematic and theatrical, with a lyrical intensity that mirrors his fixation on character and story. His use of alter egos, including STeVe, IrV, The Villain and The Moon Man, reflect an artist constantly exploring identity, perspective and performance. Each persona represents a different facet of his creativity, allowing him to venture through complex emotional and thematic areas with confidence and flair. Over the past three years, he’s steadily built a distinctive world of sound and storytelling that’s both vividly imaginative and entirely his own.

Now he brings us the perfect taste of his sound with the single titled “THE VILLAIN!,” a track that pays homage to the iconic 2000s era, a time defined by emotion, rebellion and uncompromising style. It channels the pop punk attitude of that period but filters it through the swagger and flow of modern rap, creating a hybrid sound that feels equally nostalgic and forward-thinking. Cut with sharp punchlines and cultural nods to notorious villains like Michael Myers, Thanos and Darth Vader, the track plays like a self-aware anthem for antiheroes everywhere.

Ultimately, it’s a celebration of imperfection, chaos and power, all wrapped up in a sound that hits as hard as its subject matter. Stacked with spacey synth layers and the warbling intensity of his vocal performance, propelled by the hypnotic pulse of the percussion, “THE VILLAIN!” serves up a riveting alternative outing packed full of memorable moments and wrapped in a transportive, experimental aesthetic.

To bring the vision to life visually, JESUS THE APOLLO linked up with Kafka for the official video, directed by Oliver J Frisby, delivering a cinematic visual experience that captures JESUS THE APOLLO performing the track cut with fast-moving scenes to offer a thrilling visual pairing for the music. It’s a gripping release from a pioneering artist who continues to leap into the unexplored areas of alternative music, performance and layered creative expression.

Watch the music video for THE VILLAIN! below

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