Alternative Pop from Loudness Wars

Rising from the UK’s rock circuit, Loudness Wars have been quick to establish themselves as one of the most exciting new acts to arrive in recent years. With a sound forged from friendship, emotion and sheer sonic power, the trio first became known for their knack for pairing the enduring style of classic rock and the energy of modern production. Their music carries echoes of Guns N’ Roses, Smashing Pumpkins, Nirvana, Soundgarden and Foo Fighters but it’s entirely their own, landing as a sound that hits hard and feels deeply.

Leading the band is frontman Jerome, a Sri Lankan-born, UK-raised artist whose distinctive voice and guitar work form the bedrock of their sound. His songwriting combines the bite of grunge with moments of reflection, blending heavy riffs with emotionally charged storytelling. Alongside him are bassist Rich, a university friend and musical co-conspirator and drummer Ian, who’s known Rich since childhood. That shared history forms the heartbeat of the band, a chemistry based in trust, humour and an unspoken understanding that only years of friendship can build.

Loudness Wars began, fittingly, as a passion project between friends and what started as a series of laid-back jam sessions gradually flourished into something more focused, with the trio finding a natural cohesion that made their music feel alive in a way that couldn’t be manufactured. When they eventually stepped into the studio with London-based producer Jay to record their debut single “Withered Flower” in late 2024, everything clicked.

Last year, they continued to impress with singles two and three and now they hit the ground running in 2026 with their latest single titled “Spin You Around.” The new track marks an adventurous stylistic shift that sees the band stepping outside their alternative rock origins and into new musical areas. While previous releases leaned heavily into guitar-driven anthems, this new track takes inspiration from the synth-focused soundscapes of the 80s and early 90s, nodding to artists like New Order, Depeche Mode and Pet Shop Boys.

During a brief period when Rich took time away to focus on personal matters, Jay encouraged the band to explore pop textures and what began as an experiment quickly became a creative breakthrough. Set up by the patter of kick and pulse of synth shots, the arrangement builds with buzzy bass notes and airy textures, developing with the punch of snare to form an uptempo alternative pop soundscape.

As Jerome’s impassioned vocals ring out above, the track flows with moody vibes and catchy melodic lines, resulting in an engrossing listening experience unlike any other. Showcasing the incredible range of Loudness Wars, it’s an epic new single that sees the band break new creative ground while retaining their distinct musical imprint.

Listen to Spin You Around below

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