Brand new single from Deptford Sound Collective

Coming out of South East London, Deptford Sound Collective is an exciting new project that lands as more of a movement than a typical band. A fluid community of musicians, artists and activists, the collective brings together art and activism with a purpose that’s both adventurous and direct, seeking to use music as a weapon against global civil rights abuses.

Their sound, their visuals, even their timing, everything they do is based in this steadfast sense of intent, resulting in protest music for the digital age, engineered to touch on nostalgia but built for impact. Their brand new debut single titled “Give Me. Give Me. Give Me, I Want It All” marks their first official statement and it’s one delivered with wit, rhythm and a cutting edge. On the surface, it’s a parody of an 80s disco track, dripping with retro vibes and irony but wrapped in the shimmer lies something biting, a satirical message aimed squarely at power and the culture that worships it.

The track thematically imagines Donald Trump looking in the mirror, seeing a Madonna lookalike and the band singing back what they see, not the sycophantic praise he’s grown used to, but a reflection of unchecked ego and greed. It’s both absurd and powerful, a mirror held up to the spectacle of politics-as-performance, captured in a delightfully off-kilter jam that’s colourful, danceable and infectious from start to finish.

The song’s release on Valentine’s Day, during LGBTQ History Month, adds a clever layer of meaning and in this context, love isn’t treated as a sentimental cliché but as a radical act, a counter to fear, division and the corrosive ideas that dominate global politics. The collective reframes love as solidarity, as collective resistance, as something that binds communities together against systems built to divide them. It’s a powerful statement that uses the language of pop and dance, the same tools often co-opted for commercial escapism, to channel something deeply political.

“Give Me. Give Me. Give Me, I Want It All” leans into the energy of disco’s most inclusive traditions, it’s instantly catchy and rhythmically sharp, built for movement, participation and joy but there’s an edge beneath the groove. The track’s chant-like delivery transforms the repetition of its title into something communal, echoing the structure of old protest songs. The loops and refrains work like rallying cries, designed to stick in your head, carrying their message forward through pure, unrelenting insistence.

The accompanying video doubles down on the satire, blending humour with pointed commentary via a tongue-in-cheek “dance challenge” which invites listeners to take part, not just as spectators, but as contributors to a wider message. It’s a playful approach, but it’s far from trivial; in the social media age, visibility is activism and engagement is amplification. By transforming protest into something accessible and sharable, Deptford Sound Collective turn art into action, creating a feedback loop between expression and impact.

Watch the music video for Give Me. Give Me. Give Me, I want it all below

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