New music video from Eric Hirshberg

Eric Hirshberg is an artist who’s lived several creative lives and continues to reinvent himself in surprising new ways. Known first as a visionary CEO, he was the mind behind global successes like Call of Duty and Guitar Hero during his time at Activision, and earlier, the driving force that made Deutsch LA one of the most awarded agencies in the industry. Named one of AdAge’s 50 Most Creative People in Business and inducted into the American Advertising Federation’s Hall of Achievement, his track record reads like a masterclass in innovation.

However, behind the corporate milestones and boardroom triumphs was always a songwriter quietly taking notes, watching the world and turning it into melody. When Eric made his musical debut in 2021 with Spare Room, critics and listeners alike were caught off guard by the ease of his transition. Rock and Roll Globe called it “an airy and infectious collection of songs” and they were right, the album shimmered with the laid-back honesty of a Los Angeles afternoon, pairing reflective lyricism with breezy hooks.

Now, as he continues to bring together worlds, Eric Hirshberg returns with “We’re All In This Alone,” the latest single from his forthcoming third album titled More Is Not The Answer, due later this year. Following the national buzz of his collaboration with Aloe Blacc on “For Real” which saw him performing live on Live with Kelly and Mark and featured in American Songwriter, this new release expands his creative and philosophical exploration.

“It’s kind of love in the time of the algorithm,” Eric explains. “The algorithm is the plague. It touches everybody. There are these on-ramps that start positive and pull us in, and then somehow end up a horror movie.” His words cut straight to the track’s heart, presenting a commentary on the subtle, pervasive control of technology and how it shapes not just our habits, but our humanity.

The song unpacks the paradox of hyper-connected isolation, where people are endlessly networked yet increasingly alone. Ultimately, “We’re All In This Alone” holds tension between irony and empathy, “This song is about the paradox of hyper-connected isolation – a world where everyone is networked, yet everyone is also increasingly siloed,” he shares.

“We’re All In This Alone” builds on the cinematic fabric Eric’s been stitching in recent years; it’s based in intimate songwriting but expands with a textured guitar riff, one he’s carried with him for years, blooming into an arrangement that feels simultaneously human and digital. It’s music designed to ask questions rather than answer them, to hold a mirror up without judgement, wrapped up in a stunning pop-focused rock scene brimming with alluring vocal layers and intricate instrumentation.

Paired with the single is a a music video directed by Vern Moen and Josh Rose which captures Eric and his band performing the song bathed in soft lighting, offering an engaging visual experience that brings the song alive on screen. With his forthcoming full-length record, he’s set to explore the contradictions of contemporary life, our obsession with more, the quiet fatigue of endless choice and the persistent search for meaning in a distorted world and this new chapter feels like Eric Hirshberg stepping into his full identity as an artist with something truly meaningful to say.

Watch the music video for We’re All In This Alone below

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