Afaq Art Production Presents “Bejamalen”

Afaq Art Production & Distribution is releasing its new musical work “Bejamalen” (With Beauty), written and composed by Sheikh Abd Al-Ghani Al-Umari Al-Hasani, performed by singer Ziad Kamal, with orchestral arrangement and direction by Maestro George Kolta and Syncop Orchestra. The release follows nearly three years of preparation, building on the company’s first work, “Althulathia” (The Trilogy), performed by singer Mohamed Mohsen in 2023, which drew wide attention from audiences of refined Arabic music.

“Bejamalen” presents a poem rooted in the classical Sufi poetic tradition, exploring themes of love, witnessing, and divine knowledge, and closing with praise of the Prophet Muhammad (PBUH), described in the text as “Al-Hashimi,” the source of taste and knowledge. The orchestral arrangement gives this text a contemporary musical form blending Eastern and Western instruments, extending Syncop Orchestra’s philosophy of combining three orchestral traditions — classical, ensemble, and Eastern/Arabic — into a single work.

The music video for “Bejamalen” was premiered on YouTube on Thursday, July 2, 2026, and it is available on all major streaming platforms — another step in Afaq’s ongoing mission to support promising voices and bring elevated Arabic music to audiences across the Arab world and beyond.

Afaq Art Production is an Egyptian art production and distribution company founded in 2021, specialising in musical works that blend the authenticity of Arabic music with a contemporary artistic vision, driven by the belief that music is a universal language capable of connecting cultures. The company released its debut work, “Althulathia” (The Trilogy), in 2023.

Sheikh Abd Al-Ghani Al-Umari Al-Hasani is a prominent Moroccan scholar from a noble Hasanid lineage, Sheikh Abd Al-Ghani Al-Umari Al-Hasani is a Sufi thinker and prolific author of religious and academic works spanning theology, spirituality, and intellectual thought. He is widely recognized for his engagement with Sufism from a reformist perspective that brings together rigorous scholarly grounding, spiritual depth, and rational inquiry, calling for a return to the essence of religion and away from its superficial expressions. His writings include notable titles such as “Maratib Al-Aql wa Al-Din” (The Ranks of Reason and Religion) and “Al-Hiwar Al-Gha’ib” (The Absent Dialogue), among others. Poetry is equally central to his artistic identity, with verses that explore divine love, the mysteries of existence, and the purification of the soul — among his most celebrated qasidas are “Ya Hamam Al-Ayk,” “Bejamalen,” and “La Tas’aleeni.”

The Sheikh received formal academic musical training in Morocco, studying music theory — including solfège, rhythm, and harmony — alongside instrumental performance, with a particular focus on the oud. This foundation gave him a structured, theoretical understanding of music, making his relationship with it one of knowledge and study rather than spontaneous practice alone.

His approach to musical renewal rests on viewing music as a scientific, spiritual, and civilizational field — not mere entertainment or a craft of pleasure. He engages with it through the lens of Sufi sensibility, deep knowledge of maqams and musical modes, and a broad awareness of both Eastern and Western musical history, advocating a cultural dialogue between East and West built on scholarship and creativity rather than superficial imitation.

To date, the Sheikh has composed music for more than ten significant Sufi poems — both from his own poetry and from the works of other poets — several of which have begun to appear in rich orchestral form. Released so far are “Althulathia” (The Trilogy), which premiered in 2023, performed by Mohamed Mohsen, and “Bejamalen” (With Beauty), the current release performed by Ziad Kamal — both arranged and directed by Maestro George Kolta and Syncop Orchestra.

Maestro George Kolta and Syncop Orchestra is an Egyptian musician, composer, and music producer who has worked with leading Arab artists, including Ragheb Alama, Tamer Hosny, Carole Samaha, and Abdullah Al Ruwaished, among others, and has composed soundtracks for Arabic films and television series. He founded his own ensemble, Syncop Orchestra, which has succeeded in combining classical, ensemble, and Eastern orchestral traditions in a single work.

Ziad Kamal is a 24-year-old Egyptian singer and musician, a graduate of the Faculty of Engineering (Mechatronics Department) at Ain Shams University, who combines academic study of Arabic music — maqams, violin, and oud — with a singing talent honed through numerous competitions, notably winning the Dr Ratiba El-Hefny competition at the Cairo Opera House, where he currently performs.

Listen to Bejamalen (With Beauty) below

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