IfElseWhatNext releases new single “Geographic”

Hailing from Reigate in the UK, IfElseWhatNext is a new musical project that crafts electronic music from an unusual perspective, where technical skill and unique expression feed into one another. Balancing a professional life in software development with a passion for music, the producer has built a creative vision that transforms the structured logic of programming into expansive, atmospheric compositions. His work seeks to forge immersive environments which encourage listeners to step away from the noise of everyday life and lose themselves inside carefully constructed sonic spheres.

Music serves as an essential counterbalance to the highly structured world of coding for the artist and while software development relies on syntax, systems and predictable outcomes, his compositions channel movement, texture and emotional unpredictability. That contrast has become a central pillar of his artistic philosophy, allowing technology to remain an enabler of creativity, resulting in electronic music that feels intricate and highly original. Drawing inspiration from sample-driven innovators such as DJ Shadow, Cut Chemist and DJ Format alongside the atmospheric electronic worlds of Bicep, Faux Tales, Moderat and Kavinsky, IfElseWhatNext has developed a sound that flows across multiple areas of modern electronic music.

Breakbeats, progressive rhythms, ambient textures and cinematic production simmer throughout his work, creating records that reward both focused listening and reflection. Years spent attending gigs, festivals and DJing since the early 2000s have built up his musical vocabulary, leading to an artistic mission that values atmosphere just as highly as rhythm with eery element contributing towards creating music designed to be wholly absorbing.

Now IfElseWhatNext brings us the perfect showcase of his sound with the single titled “Geographic,” a track which turns its attention to the dramatic landscapes of Dorset’s Jurassic Coast, translating immense geological processes into sound. Invisible tectonic forces become the framework for an electronic composition that reflects the quiet power continually shaping the natural world across vast stretches of time. Thematically, “Geographic” captures the feeling of slow transformation, distilled in a sound that uses minimal breakbeat rhythms before hypnotic arpeggios begin forming across constantly shifting step sequences.

Across six minutes, the track presents a truly transportive listening experience which starts from the rustle of drums and soft pulse of bass tones before the delicate bubble of synth textures add to the mesmeric arrangement. Peppered with the pop of bass shots with gently accent the rhythmic energy, drifting elements wrap the composition in a consuming atmosphere to form a deft balance between dreamy aesthetic and steady momentum. Gradually modulating synth timbres provide a constant sense of twisting vibes as the rising bounce of stuttered notes maintains a subtle energy throughout, resulting in a thoroughly memorable sonic voyage unlike any other.

Putting his creativity and production panache on full display, “Geographic” sees IfElseWhatNext present a truly compelling musical moment that’s sure to win over listeners across the UK and beyond. Having already followed up with singles two and three and as he shares more of a musical vision that’s been years in the making, we can’t wait to see what else this exciting new artist has in store for what’s sure to be his breakout year.

Listen to Geographic below

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