Etaoin drops new single

London-based Etaoin is an Irish songstress who makes heartbreaking bedroom pop music. Characterised by her delicately floating vocal delivery and backed up by indie folk style arrangements, she crafts emotive songs that have struck a chord with listeners around the world.

Since making her debut last year with her EP titled Bedroom Walls, she’s racked up over 10 million streams of her music. Securing support from tastemakers such as Wonderland and Amazon Music, she’s also brought her music to the stage and performed live to sold out crowds in the UK, Germany and Ireland.

This year she’s dropped a string of singles that showcase her down-to-earth musical style paired with sentimental storytelling lyricism. Now she’s just dropped her follow up EP and shares the title track from the release with the new single “I Hate Everyone (But I Don’t Mind You)”.

Offering a more pop-focused side of her creative vision, her new single features an upbeat acoustic style and reveals the artist’s own take on a love song. Released via MADE Records, the song was written in collaboration with songwriters Edd Holloway and Nick Atkinson, composed about persevering with a troubled relationship until you finally realise that you’re the problem and start working out how to make amends.

“I remember at the time I was stuck in a situation with this guy who they’d seen me go round and round in circles with for MONTHS,” Etaoin shares, who linked up with Edd and Nick to get some advice. “I went in to hang out with them one day and we were talking about the confusion of the situation. They both started laughing and they said ‘Etaoin, you are the problem here. You’re flirting with his friends and giving mixed signals. You guys need to sit down and just have a conversation.’ And I was like DAMN. I realised it was me, I was the problem. So we decided to write a song about it.”

Adding, “The song is based around the idea of knowing someone fancies you and fancying them back secretly, but also knowing that you guys would be AWFUL for each other and it would never ever work out. Then also enjoying the fact that it could be a really bad idea. There are so many emotional ups and downs that happen when you start to like someone like that – especially when neither of you are good at talking about your feelings and you’re not sure what’s going on.”

Paired with the single is a music video that sees Etaoin ride in the passenger seat of a car driving at night as she applies makeup and sings along to the lyrics. The stripped back cinematic style perfectly matches the style of music to create an engaging visual accompaniment to a catchy and elegant pop song.

Watch the video for I Hate Everyone (But I Don’t Mind You) below