Jake Aldridge drops music video

Based in Suffolk in the UK, Jake Aldridge is an exciting British artist one the rise. Originally starting out as a rapper with a self-confessed lack of rhythm, he’s gone on to become an award-winning artist who offers a refreshing sense of honesty and authenticity in his music.

On his sound that blends different styles, he shares, “Having been an independent music artist caught between genres for nearly two decades, I have received more than my fair share of criticism. One thing that the industry has taught me is the importance of being thick skinned and developing the ability of staying true to myself.”

When he was just eleven years old, Jake experienced a shocking and traumatic experience when he tragically lost his father who was struck by lightning during a family fishing trip. Since that moment, he’s been on a sonic journey that sees the artist use his experiences and the curve balls thrown at him by life to express himself through song.

Linking up with local music producers, Jake started to craft his sound, going on to collaborate with Derrell Ballard-Levy on his debut single “Moonlight”. Since then he’s dropped a string of well-received singles, working with various other featured artists along the way.

With his singles “Erotic” and “Falling” gaining regular spins on Sky’s Playboy television channels, Jake was eventually invited to play at the London Hippodrome by Dingwall’s owner Maria Kempinska, leading to Grammy award winner Billie Laurie stating the young artist “definitely has hit songs!” Racking up a long list of awards and accolades such as the Audience Choice Award at the 2017 New Music Generator Awards, Male Act of the Year at The International Achievers Awards and clocking over a hundred thousand streams of his track, he’s been going from strength-to-strength with each new move he makes.

Now he brings us his latest release with the new single titled “Rather Be Me”. Offering his own take on the country pop style, with his new single he delivers an uplifting and empowering song that inspires listeners to embrace their own flaws in a superficial world that’s dominated by botox and filters.

Paired with the single is an accompanying music video that follows the artist through his day while performing the song. Capturing the upbeat and ultimately positive context of the writing, the video offers the perfect visual pairing to Jake Aldridge’s sensational and catchy new single with an important message.

Watch the video for Rather Be Me below

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