Based in London, FLOTSZAM is an artist who lives between a part-digital and a part-physical world. Taking her name after a period of transformation, out of the shipwreck of Maz, she emerged triumphantly as FLOTSZAM, damaged from the journey but still afloat.
With her sound, she’s journeyed through a similar sonic evolution. When she first started out as an artist she linked up with Sophie Ackroyd of Kings Elliot, then she worked with Florence + The Machine collaborator James Hallawell before setting her sights on a more electronic direction with the help of Ben Chetwood.
Since making her introduction as FLOTSZAM in 2018 with her debut single “Wanderlust”, she’s been unveiling her unique creative vision via a series of singles titled ‘Digital Physical’. Following her first release of 2022, the track “Under The Same Sky”, she brings us her latest work with the new single “Digital Love”.
Asking the question of whether love is written in the algorithms or in the stars, with “Digital Love”, FLOTSZAM explores what love means in a world of data-driven dating apps. With 40% of couples now meeting their other half via online dating, FLOTSZAM balances her previous negative experiences with the hope for meeting potential matches via apps in “Digital Love”.
Featuring her bouncy synth pop sound, her new single offers a memorable and futuristic sound full of grooving rhythm and led by her elegantly electronic vocal style carrying her reflective and deep lyricism.
Listen to Digital Love below
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