New music from LOVETA

New Zealand artist Lauren Marshall has this year ventured out on a pop music adventure under the LOVETA alias. Spending years on stage and in frame all over the world, she’s been building up her creative resume and developing artistic talents that shine through in her music today.

Influenced by the pop divas of the 60s and 70s as well as leading contemporaries including YEBBA, Amber Mark, Kim Petras and Dua Lipa, the Kiwi songstress crafts a fiercely catchy pop sound with bags of commercial potential. Led by her captivating vocal work and confident delivery style earned from developing her commanding stage presence over the years, LOVETA blends grooving disco sounds with modern R&B influenced writing to create her distinct and danceable pop energy.

Unveiling the LOVETA project earlier this year, she linked up with musician/producer Wulfie and industry legend Simon Gooding on her debut single “More Than Fun”, the first showcase of her soulful funk pop style which made a lasting impression on thousands of listeners around the globe. Now she brings us the follow up with her sophomore single titled “Drive”.

Offering a different side to her sound, on “Drive”, LOVETA threads her trademark memorable vocal work above a cutting edge electro pop backdrop. Once again working with fellow Kiwi Wulfie on the song, with her second single LOVETA lays down an instant pop hit full of grooving rhythm and soaring vocal work to make a modern pop jam that will stick with you long after you hear it.

Commenting on the single, LOVETA shares, “The song is about coming out of a period of feeling stuck and chasing what makes you feel happy, alive, and connected. I wrote Drive in lockdown last year when I was feeling restricted and confined at home, as well as in my own headspace. Being isolated from friends and loved ones was tough, and I found myself searching for a new perspective on the situation. I was inspired by the feeling of getting away and travelling somewhere new, where all of life’s worries just melt away.”

Set to drop her debut EP later this year, LOVETA is a rising star and must-watch artist as she continues to stride from strength to strength with each new release.

Listen to Drive below