Alternative Rock from Lord Sonny The Unifier

Based in Brooklyn, Lord Sonny The Unifier is a pioneering post punk artist making his own unique brand of ‘biker psychedelia’ music. The endeavour of musician Greg Jiritano, the world was first introduced to the project with the release of the debut eleven-track album Final Notice! in 2019.

Drawing on various styles including post punk, punk rock, hard rock and dashes of psychedelic tones, he crafts his own unique alternative rock sound that’s struck a chord with fans and tastemakers alike all around the world. Following up his first record with his critically acclaimed EP All New Information, he’s just announced the release of his upcoming sophomore LP America’s Newest Hitmaker set to drop on March 3rd 2023 with UK imprint Interstellar Smoke Records handling the vinyl version distribution.

Linking up with Tony Maimone of Per Ubu to produce the record, commenting on the forthcoming release the artist shares, “This one was realised during Covid lockdown. I was simultaneously building a new home and studio after the last one burnt down and writing the new album and like everyone, my thoughts were racing, battered and howling. The nail gun was pounding and the saws were slicing through steel and wood. The Laney amp was cranked and the vocals were on the edge. The titles tell best the tale of the tempest in the room, Black Eye Blues, Don’t Fall Apart, Howl!, Busy Making Love, Light Your Flare, We’re Electric, Loaded Life, While We Were Dozing, This High and Final Notice.”

Adding, “Out of this questioning came more questions, some relief, much introspection and the realisation that, among other things, the politricks we’re subjected to are in the best interests of the already affluent. The only power we have over the oppressors is what we create in our lives and the love we share with our people. They don’t have that and we do, and that’s more powerful than anything. In this life, he who sees the most beauty wins. This was an album I imagined Bowie would have made right after Scary Monsters if he didn’t go the Nile Rogers route and grabbed Iggy Pop instead, cranked the guitars and picked out of his closet some of his old synthesisers.”

Bringing us the first taste of the album, he shares the lead single with his new track titled “Howl”. Serving up a rhythmic jam of fiercely grooving drums and guitar work, his impassioned vocal delivery soars above carrying engaging melodic leads.

Channeling the sonic aesthetics and energy of acts like The Clash, The Black Keys and QOTSA, with “Howl” Lord Sonny The Unifier showcases his original sound and builds more excitement for his highly anticipated second record.

Listen to Howl below