Rock from Lord Sonny The Unifier

Hailing from Brooklyn, musician Greg Jiritano is a torch bearer for the modern alternative rock movement working under the Lord Sonny The Unifier alias. With a guitar-driven sound, injected with punchy rhythms, psychedelic imagery and capped by his compelling vocal work, he’s crafted a unique sonic offering that’s struck a chord with listeners around the world.

First unveiling his appealing rock sound that blends elements of punk, hard rock and post punk, in 2018 he dropped his debut single with “Right In Your I”. Followed up the next year with sophomore single “The Starman”, he then shared his first full-length record with Final Notice! in April 2019.

Not letting the disruption of the pandemic dampen his creative vision, he’s been working on his second album, the upcoming record titled America’s Newest Hitmaker and offered the first taste of his latest material with the lead single “Howl”. Now he brings us one of his recent tracks with the second single lifted from the forthcoming record with “Don’t Be An Asshole”.

Stepping up his sound and enlisting producer Tony Maimone of Per Ubu, with “Don’t Be An Asshole”, Lord Sonny The Unifier lays down a swaggering slice of modern rock music. Full of grooving rhythm, gently crunching guitars lifted by leads that intertwine with piquant synth lines, the artist spins his impassioned work work carrying soaring melodic writing.

On the next instalment of his upcoming record, he offers yet another stellar single that builds the hype around the highly anticipated America’s Newest Hitmaker. Commenting on his new album, he shares, “This was an album I imagined Bowie would have made right after Scary Monsters if he didn’t go the Nile Rogers route and grabbed Iggy Pop instead, cranked the guitars and picked out of his closet some of his old synthesisers.”

Listen to Don’t Be An Asshole below

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