Hip Hop from Tundra Music Collective

Montreal-based Tundra Music Collective brings us their recent single “Rawk On”, a song that fuses Afrobeat and hip hop style, two genres known for their ability to raise social awareness. The collective was founded in 2015 by Ritchie, a member of the electro-irreverent band aRTIST oF tHE yEAR, and aims to use their music as a vehicle for conveying a message about social inequities and promoting social change.

“Rawk On” features vocals by Karma, Jesse Maxwell, and Waahli, with Frank Bones on drums and Andre “Dede” Desilets on horns with all other instrumentation provided by Ritchie. The song opens with punchy horns that create an uplifting and energetic atmosphere before the vocalists take turns delivering verses that touch on themes of activism, resistance, and self-empowerment. The lyrics are compelling and impactful, serving as a call to action for listeners to join the collective and take a stand against social injustices.

The song’s instrumentation is a masterful blend of grooving afrobeat and hip hop elements, with Ritchie’s production adding a touch of vibrant flair. The horns are a standout element, adding a layer of warmth and depth to the track and the use of different vocalists provides a dynamic range of styles and deliveries, showcasing the collective’s versatility and range.

“Rawk On” is a testament to the power of music to inspire and bring about change. Tundra Music Collective’s commitment to using their platform to raise awareness of social issues is admirable, and their fusion of different styles creates a unique and engaging sound. The collective’s message is clear and urgent, and their music is an invitation to join in the fight for a more just and equitable society.

The production quality of “Rawk On” is top-notch, with a clean and polished mix that highlights the intricacies of each instrument and vocal line. Franky Selector’s recording and co-production work, combined with Ritchie’s mixing and mastering by Ryan Morey, make for a professional and impressive final product.

Overall, Tundra Music Collective’s “Rawk On” is a powerful and inspiring track that showcases the collective’s talent and commitment to social change. Fans of socially conscious music and those who enjoy a blend of different musical styles should definitely give this track a listen and keep an eye on Tundra Music Collective as they unveil their captivating sonic vision.

Listen to Rawk On below