Alternative Pop from Rothstein

Rothstein is a Boston-born and now New York City-based Grammy-winning singer-songwriter who’s established himself as a remarkably versatile songwriter, linking up with a diverse array of artists, from multi-platinum producers to indie rock outfits and K-Pop stars. Aside from his success as a solo artist, his musical journey also includes membership in the Grammy-winning band and production collective Brasstracks.

Now, Rothstein embarks on a new sonic chapter with his latest release, the brand new full-length record titled How Not To Drown. This album represents a breathtaking distillation of Rothstein’s unique brand of alternative pop, an emotional rollercoaster that marks a profound sonic departure from his previous work. Co-produced with Brasstracks’ Ivan Jackson, the LP dives into the darkest recesses of Rothstein’s inner self, though it’s not defined by gloominess. Rather, it’s a complex blend of dark, light and all the grey in between, a marriage of moving songwriting with dreamy aesthetics, all set against the backdrop of 80s-inspired piano-driven pop production.

The album opens with “owner’s manual,” where listeners are greeted by delicately swelling synth tones that serve as a serene backdrop for Rothstein’s ethereal vocals. These vocals, drenched in subtle processing, glide gracefully, weaving enchanting melodies that gently captivate the senses. As the track progresses, a stripped-back beat joins the fray, adding momentum to the composition.

“no balconies in vegas” captures Rothstein’s artistic vision in its full scope. Here, we witness the depth of his poignant songwriting, wrapped in an intricate electronic pop soundscape with subtle hints of alternative R&B. The track shines with catchy leads and memorable lyrics via a velvety composition brimming with emotion and a warm, piano-focused arrangement. Accompanying this track is a cinematic music video featuring the talented actress and model Violette Trotter, cut with shots of Rothstein himself and hazy archival footage.

“pushover” emerges with an elegant piano arrangement before Rothstein’s tender vocals take the spotlight. The song gradually builds, layering Rothstein’s graceful voice with stunning harmonies. As the energy escalates, the track grooves into funk-infused pop territory. Slap bass lines and a snapping beat combine to create an infectious rhythm adorned with irresistible hooks.

The album boasts more treasures, including “chokehold,” where wobbly synths and Rothstein’s otherworldly vocals coalesce over a pulsating beat, evoking the spirit of visionary electronic pop artists like SOHN. “carolina” presents a moving soundscape with gentle vocals gliding over a soft piano and warm bass. Subtle percussion clicks add texture, building to a resounding climax marked by bold bass strikes and fluttering synth leads.

The grand finale, “don’t look down,” unfolds with pulsating synth shots and rhythmic finger clicks. Rothstein’s soulful vocals take flight, ascending as the song unfolds. The shimmering indie pop vibe intensifies, driven by emotive vocals, making it a fitting finale to this sensational album.

Commenting on the new record, he shares, “My new album ‘How Not To Drown’ is pretty dark, but it’s more concerned with being beautiful than anything I’ve made before. Darkness is like that; people do bad things because doing them feels good, and many of this record’s most gut-wrenching moments feel so good it’s easy not to notice what I’m saying. The misery, cynicism and general nastiness are coated in very shiny paint, and that’s just the way I like it.”

Listen to How Not To Drown below

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