Alternative Pop from Rella

Hailing from New Zealand, the artist known as Rella has been going from strength to strength over the last few years. His distinctive sound combines melodic rap with bedroom pop vocals, set against a backdrop of melancholic guitars and punchy drum beats.

With over twenty million total Spotify streams and multiple collaborations with underground artists, Rella has fostered a dedicated following that spans the whole globe. An advocate for authenticity in music, he remains an independent artist, allowing his genuine message to resonate with listeners worldwide.

Now, following the success of the lead single “ROCKSTAR,” Rella presents his debut full-length album, ETERNAL. Produced during a challenging period in his life, this 13-track album is a stunning distillation of his artistic expression and a pure showcase of his talent and resilience. The album invites us on a thrilling sonic journey, exploring his unique blend of lo-fi hip hop, rap and R&B, all wrapped in a bedroom pop aesthetic.

Opened by “BELONG,” the album kicks off with gentle acoustic guitar strums and soft vocal flourishes before the main vocal leads enter above a laid back, snapping beat, crafting an intimate pop sound with smooth alternative R&B undercurrents. “BROKEN” starts with bright instrumental plucks over gentle guitar twangs, joined by rustling hi hats before popping with an uptempo emo rap style anthem capped by the artist’s dynamic vocal leads that flutter above the arrangement carrying instantly catchy leads.

Lead single “ROCKSTAR” captures a breezy energy with slick guitar tones before the song trips into a delicate sound of alluring vocal leads over an intricate marching beat as elegant guitar textures flutter around the mix.

Other highlights on the album include songs like “SOS” which sees Rella link up with fellow kiwi artist Mitch to craft an immersive soundscape of emotive alternative hip hop with aching vocal leads floating above a softly punching beat and warm acoustic guitar tones. “ALL ON MY OWN” offers up another collaboration, this time with Tommy Ice, for a beat-driven sound of winding vocal leads over an airy sonic fabric of blissful textures, it’s a brilliant display of vocal flair and sonic chemistry between the two artists.

The album closes with “SOMEBODY,” starting off with bright clean guitar plucks, joined by spacey synth shots, a grooving beat and infectious pop-focused vocal leads, delivering one final dose of Rella’s superb sound to conclude his sensational debut record.

Listen to ETERNAL below