Experimental Pop from Yodashe

London-based artist and producer Yodashe is a true sonic visionary who debuted her solo electronic project in New York City as an alumna of Redbull Music Academy. No stranger to making waves in the music scene, she’s previously opened for Bloc Party as the frontperson for her previous band Flakes at a show in Athens as well as supporting artists such as Primal Scream, The Pains of Being Pure At Heart and Foals.

She’s a genre-bending (and breaking) artist who thrives on fusing diverse influences, ranging from classical choral music to indie rock and avant-garde electronics. Her approach to sound design is architectural, displaying a penchant for deconstructing and reassembling pop music in spectacular new ways which have taken her to various electronic music festivals, including Sonar, Todays Art and Reworks.

Unveiling her solo project in 2020, she dropped the debut single “Take Time,” followed up by a mix of “Timing” with The Peronists. This year she returned with the track “Salarywomxn” and now brings us her latest release with the brand new single titled “Visualization.”

Looking to alternative R&B and indie pop styling, she filters these influences through her own unique sonic lens with a 90s electronic twist. Deconstructing these inspirations, she uses their core ideas as building blocks to craft a sound that’s entirely new and thoroughly engaging.

Written and produced by Yodashe at Goldsmiths Music Studios, with mixing by Mathew Keightley at Hackney Road Studios and mastering by Katie Tavini, with “Visualization” Yodashe presents a truly enveloping experimental pop outing that takes R&B vocal lines and wraps them in a dreamy ocean of avant-garde synth-driven fabric with subtle dark ambient tinges.

Opened by bright pulses of warm synths as glitching percussive elements pepper the mix and the oscillating pulse of the bass synth drives below, Yodashe’s airy vocals enter, threading dancing melodies above as her voice chops and splices.

Atmospheric kick drum strikes and warbling electronic instrumentation carry the listener into a hypnotic exploration of the fringes of pop music, perfectly balancing alluring melodic ideas with groundbreaking soundscape construction. Rising to an energising finale of thumping drums and intense vocal processing as lead synth lines float above, it’s a rousing conclusion to this sensational new track.

Listen to Visualization below