Adrian Sutherland shares new single “Precious”

Adrian Sutherland is a roots rock recording artist hailing from Canada’s Far North, who brings his creative vision to life as a singer-songwriter, musician, speaker, author and advocate. Adrian’s artistic journey is deeply intertwined with his identity as a traditional knowledge keeper and respected cultural leader, fluent in his first language, Omushkegowuk Cree.

His commitment to preserving and sharing his cultural heritage extends to writing a book for Penguin Random House Canada about his upbringing in Attawapiskat. Advocating for various causes, Adrian brings a firsthand perspective to issues like contaminated water, food insecurity and mental health. In the spirit of reconciliation, he holds hope for Canadians to walk together in love and respect. This rich cultural background and unique skillset also set lay the foundation for his distinctive musical offerings.

Adrian Sutherland made his debut in 2019 with the single “Politician Man,” marking the beginning of a musical journey that has since seen the release of several well-received singles and his first full-length album. Amidst the challenges posed by the pandemic, Adrian showcased his resilience and creativity by constructing his own recording studio inside a shipping container. From his home in Attawapiskat First Nation, he collaborated remotely with producer Colin Linden in Nashville to craft his debut solo album, When The Magic Hits.

Now, ahead of his upcoming sophomore album, he’s shared two singles titled “Precious” and “Diamonds,” both making up the name of the forthcoming LP, Precious Diamonds, set to drop next March. Adrian’s single “Precious,” co-written with the Gormley brothers, Chris and Matt, serves as the perfect showcase of the artist’s diverse influences and his commitment to addressing social issues.

Inspired by the soulful Black music emerging from the American South, the song dives into the theme of oppression, resonating strongly with Indigenous Peoples and People of Colour. It becomes an ode to the enduring struggle for freedoms and rights, a battle that persists globally.

Opened by playful guitar notes, Adrian Sutherland’s soulful vocals enter to usher in a downtempo bluesy rock outing. The gentle punch of drums, performed by Gary Craig, soft bass pulses from John Dymond add to the laid back groove.

With slick acoustic, electric and resonator guitar flourishes courtesy of Colin Linden himself, this talented group of musicians bring to life Adrian’s timeless new track in dazzling fashion. Gradually building up in energy, maintaining a smokey sonic haze throughout, “Precious” is a superb display of Adrian Sutherland’s stellar songwriting and vocal panache while building the excitement further for his upcoming record.

Commenting on working on the forthcoming album, producer Colin Linden shares, “I am honoured to have worked with Adrian on this album. Adrian is so free… free of pretense, free of constraints, and free of limitations on where his music could go. His life experience and genuine musicality shine through in every note. He is really one of the best and most honest artists anyone could work with.”

Listen to Precious below

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