Born in Toronto, raised in Chicago and now based in Dundee, Scotland, newcomer artist Shifty Presidents is an exciting addition to the global hip hop scene. Over the past decade, Shifty has filtered his personal struggles into a unique blend of reflective lyricism and infectious beats to craft his own sonic vision which he’s now ready to share with the world.
His personal story is shaped by adversity and challenges but he refuses to be defined by these experiences. Instead, Shifty has turned them into fuel for overcoming obstacles, becoming an inspiration for others in the process.
Growing up captivated by hip hop’s raw expression, he’s stitched these influences into a musical fabric that revolves around a positive message of hope, resilience and self-empowerment. His talent has earned attention from fellow artists, producers and fans alike, as he cuts his hip hop roots with reggae, dance and funk elements. Linking up with other artists and producers both locally and internationally, Shifty delivers electrifying live performances that have seen him win over fans from the stage.
His brand new debut single, “Go to Work,” marks a significant milestone, announcing Shifty to the world with a sensational display of his original sound. “Go to Work” distils Shifty’s journey of leaving the past behind and triumphing over failures, diving into his personal struggles with substance abuse and depression triggered by a life-changing football injury while the year-long songwriting process mirrors Shifty’s sheer determination.
Filtering in bright brass lines and deep bass tones, a distant clap sets the rhythm as the artist’s vocalisations build the tension. Launching with the pounding smack of the beat, Shift’s slick vocal delivery threads catchy hooks between razor-sharp rapped flows. Packed full of epic instrumentation, thumping rhythm and incredible vocal performance, the track serves up an instantly memorable sound that’s sure to connect with fans around the world while marking Shift as a must-watch artist.
Crafting an empowering hip hop anthem, “Go to Work” sees Shifty Presidents make an explosive entrance via his worthy debut single. Paired with the single is a visually stunning music video that offers a window into Shifty’s daily life. From recording in his self-built studio to refurbishing his art space and engaging in a rigorous fitness routine, the video portrays Shifty going to work in various aspects of his life via a stellar cinematic accompaniment to the song.
Watch the music video for Go to Work below
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